Force Field Analysis
Transcript: Force Field Analysis I founded URBAN Teens eXploring Technology (TxT). URBAN TxT is a to two years old non-profit. Two years ago we received seed money from ZeroDivide, a foundation, which helps bridge the digital divide in low-income communities. The change I want want to make is in our sustainability model. In order for us to continue growing in the short term and long term, we will need to fundraise. Therefore, we hope that our force field analysis will provide us with new ways of generating funds for URBAN TxT in 2010-2011. •3 strong partners •1 Development Officer •Advice from ZeroDivide •New Grants •Dedicated teens •community members •Parent buy-in •Business Knowledge •Testimonials •Strong network Driving Forces Restraining Forces •Limited staff members •2 years old •Data •Bad Economy •Time Constraint •Grant writing experience •Corporate connections •Access to foundations •Self-sustaining business model •Partners (4pts): Not under my control, partners financial situation may change, can be influenced. •Development Officer (5pts): Not under my control, work situation may change, however, she is dedicated to the program •ZeroDivide (4pts): Under my control, They are available to serve as social capital connectors. Can provide guidance to fundraising. •Grants (2pts): Not under my control. Will be tough to compete for these grants because of our years in existence , Gov grants and Foundations •Dedicated Teens (5pts): Not under my control, teens dedicated to create marketing materials and promote program with their social network •Community members (3pts): Not under my control, They show lots of support and might be willing to donate time or money •Parent buy-in (4pts): Not under my control, however parents believe in program and can help by volunteering to fund raise •Business Knowledge (4pts): under my control, understand the youth market and business principles of a start up. •Testimonials (4pts): under my control, We have strong testimonials of parents, teachers, and students describing the effectiveness of our program. •Strong Social Network (5pts): under my control, my social network has expanded over the years and now includes potential donors. •Total points: 40/50 Restraining Forces •Staff members (3pts): under my control, we have a limited of volunteers/staff members to help us in the business development, can be change •2 years old (2pts): not under my control, not a break or make reality, will change over time. •Data (3pts): under my control, limited quantitative data of our programs success, can be influenced, can be a breaking point if they is not fully collected. •Bad Economy (4pts): not under my control, can also be an opportunity for other funding methods or innovation. •Time Constraint (3pts): not under my control, No staff member is working full time on project, can be influence by outside sources •Grant writing experience (3pts) under my control, can take a grant writing class, definitely influenced •Corporate connections (1pts): under my control, can be influenced, not a break or make it attribute •Access to foundations (2pts): under my control, can be influenced, •Self-sustaining business model (3pts): under my control, can be influence, can be a break or make it point •Total Points: 24/45 THANKS!!!! Desired State Driving Forces Restraining Forces Examine Forces Driving Forces Current State Equilibrium and Action Plan •$1000 in corporate donations •Fiscal agent takes 5% of all funds raised •0 funding channels •$80,000 •3 foundations acting as our funding channels •2 corporate donors •10 individual donors @ $1500 each The equilibrium at this point does not seem very balance. The sums of the driving forces are higher than those of the restraining forces. There is almost a 27% force difference between both sides, making the driving forces the strongest. I am aware that the restraining forces may change in ways I don’t. However, with the right action plan we can balance the equation out. The action plan will include the following; 1.Staff training in grant writing 2.Recruit another dedicated professional staff member 3.Develop a comprehensive data analysis plan 4.Position myself in places where we can develop relationships with corporate partners 5.Incorporate Action Research Plan 6.Brainstorm innovative ways to fund raise with learning circleI strongly believe that with dedication, patience, and a systematic approach to developing a fundraising plan, we can accomplish our goal of $80,000