Corporate Profile
Transcript: Customers Company Name: Under Armour Web Address: www.underarmour.com Corporate (Global) Head Office: Baltimore Maryland Phone Number: (410)454-6428 Founder: Kevin Plank Year Founded: 1996 Industry: Secondary and Tertiary Main Product: Athletic Apparel Chief Executive Officer: Kevin Plank Board of Directors: Kevin A. Plank, Byron K. Adams Jr., Douglas E. Coltharp, Anthony W. Deering, A.B Krongard Total Sales (2010): 1.064 Billion Number of Employees Worldwide: 3900 Thinking (synthesis) Under Armour Incorporated is the industry leader in “dry fit” athletic apparel. In 2011, Under Armour reached a deal to sell basketball shoes to the NBA, their first major sponsorship. They sell their product in retailers across the world and recently opened up stores of their own. As of 2010, 3900 people are employed by Under Armour globally. Under Armour currently does not own any other companies. The company's biggest and main plant is located in Southern Maryland, but they have smaller plants across North America. Product/Market • Which one of the nine industry sectors does your business belong: Clothing, Athletic Apparel • What is the first product the company produced?: Microfiber T-shirt (dry sportwear) • What does the company sell?: T-shirts, Backpacks, Dri-fit wear, shoes, duffle bags • What type of packaging does the company use?: Small Box, Thin plastic bag. What is the total market size? 4% • What is the main target market? Young Males ages 14-25(allowance customers-post- secondary market, average income) • Which companies compete to sell the same products?: Athletic Works, Nike, Starter, Adidas • What other products and companies compete to fill the same customer needs? Nike, Adidas • Which method does the company use to distribute its product? Under Armour uses producer-consumer as well as producer-retailer-consumer. Which one is the primary one and why? (planes, trucks, trains, ships) Under armour actively uses trucks for their North American traffic. •Describe the price range of the product line in terms of low, medium or high? Medium Price to high price •How does the company sell its product? Retail, Wholesalers, Internet, Mail Order. How does the company advertise? Commercials, Celebrity Endorsements, Internet, Billboards, In store displays. Thinking Under Armour provides high-quality products from dri-fit apparel to other sports equipment for reasonable prices in sports retailers across North America and globally. Under Armour is available via the internet, mail order and in store. Under Armour advertises adequately using billboards and commercials. We agree with the 4 p’s stated above because it appeals to a specific market (14-25) and the ‘dri-fit’ wear is effective in removing sweat in intense sports activities. In addition, Under Armour does not endorse the use of sweat shops and has protocols in place to prevent this. Thinking (Synthesis) Based on the difference in stock pricing from past years – jumping almost twenty dollars in one year- we can say with confidence that the profitability of the company is high. Last year marked the first time the company made $1 billion before applicable expenses, as well as selling almost 2.5 billion shares on the New York Stock Exchange. In 2011 Under Armour made a deal with the NBA to provide footwear to the players. For these reasons, the company’s future is very bright! Social Responsibility Environment: Does the company have an environmental policy and what is it? Yes, Under Armour does have an environmental policy. It consists of material regulations and sweatshop protocols. Does the company train its employees with respect to environmental issues and procedures? Yes, Under Armour trains its employees with respect to environmental issues and procedures because the employees need to be trained to know the issues and procedures regarding the environment. Does the company insist that its suppliers meet its environmental policy standards? Yes, Under Armour insists on making their suppliers meet the environmental policy standards because Under Armour does not want their suppliers to waste the resources they use to make their products. Does the company use resources in an environmentally sound way? Yes, Under Armour does use resources in an environmentally sound way. An example of this would be their ‘green’ clothing line that is made from recycled plastic bottles. Does the company produce an annual environmental report? Yes, Under Armour does produce an annual environmental report. Community Involvement: Does the company make cash donations or provide gifts? Yes, Under Armour does provide cash donations and gifts including part of a $300,000 gift to a branch of the Baltimore Police Department for new bicycles, tasers and computers. Does the company have volunteer programs with communities? Yes, Under Armour has volunteer programs with communities like offering continuous product and volunteer support to military troops, police officers, fire fighters, and paramedics.
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