90-Day Business Expansion Plan
Transcript: Phase 2: Days 31–60 — Marketing & Outreach This phase emphasizes strategic marketing and outreach to accelerate sales growth and brand visibility. Launch paid marketing campaigns across social media platforms to boost visibility and engagement, while implementing a referral system for training hall rentals. B2B Outreach for Productivity Tools Initiate B2B outreach targeting HR managers, school heads, church admins, and NGOs using flyers and demo offers. Launch bulk purchase options with tiered pricing. Execute themed open-class sessions on My habits & how it impacts my productivity, partnering with known facilitators for enhanced credibility. Tiered Rental Packages Visual Marketing & Promotion Offer diverse rental packages to cater to different client needs. Create bundles that include essentials like whiteboards and A/C, along with upgraded options that provide projectors, WiFi, and even refreshments. This tiered approach helps clients choose the best fit for their events, making it more appealing to a wider audience. Enhance marketing efforts through professional visual content. Capture engaging photography and video walkthroughs to showcase the facility. Utilize digital platforms by listing the venue on Google Maps and promoting it through social media channels such as Instagram, LinkedIn, and Facebook to attract potential clients. Targeted Engagement Bulk Purchase Incentives Digital Marketing Push Directly engage with key decision-makers in organizations to promote productivity tools tailored to their needs. Provide lucrative bulk purchase options to incentivize larger orders and make offerings more attractive. Leverage targeted advertising campaigns on platforms like Facebook and LinkedIn to reach a wider audience effectively. Flagship Training Offers Implement flagship training offers centered on essential themes such as My Diamond Habits, The STAR WORKS SOLUTION, and Team Reset Sessions to attract diverse participants and cater to various organizational needs. Re-engagement Strategy Training Programs Strategy Re-establish connections with past clients by securing positive testimonials and offering discounted return sessions to encourage re-engagement and build long-term relationships. Open-Class Sessions on My Habits Content Marketing on LinkedIn Partnering with Renowned Facilitators Quarterly Promotions Create and share engaging posts on LinkedIn to highlight the sessions, featuring insights and takeaways that resonate with the target audience, thus increasing brand visibility and engagement. Conduct open-class sessions that emphasize the importance of Habits and its impacts, allowing participants to learn and apply practical strategies in their roles. Collaborate with renowned facilitators like Kunle Soriyan & others to enhance program credibility and attract more attendees, leveraging their expertise and reputation. Launch quarterly public promotions featuring one powerful open-class session every three months to generate excitement and exclusivity, creating a sense of urgency among potential participants. Training Programs Execution Growth of Training Programs Sales of Productivity & Effectiveness Tools Optimization of Training Hall Rental Phase 1: Days 1–30 — Foundation & Positioning This phase focuses on laying the groundwork for business growth through strategic positioning and essential tool identification. Expand training programs to include comprehensive offerings that address habits, productivity, career path, emotional intelligence and team dynamics, ensuring clients have access to high-quality training resources. Optimize the use of training hall rentals by creating attractive packages and improving visibility, making it easier for potential clients to book sessions. Focus on enhancing sales through effective productivity and effectiveness tools, providing clients with solutions that improve their operational capabilities. Incentives for Early Bookings and Referrals Direct Engagement with Coaches and Trainers Incentivize bookings through early bird discounts, which encourage advance reservations and enhance cash flow. Additionally, a referral system rewards clients for bringing in new users, creating a network effect that can lead to increased utilization of the training hall. Utilize WhatsApp and LinkedIn to connect with coaches and trainers, providing tailored rental offers and information. Direct engagement fosters relationships, making it easier to communicate the benefits of using the training hall. Identify three high-impact productivity tools: Emotional Intelligence, Time Management etc. These tools will be central to sales efforts. Conduct staff training sessions to equip the internal team with the ability to confidently explain, recommend, and close sales related to the identified tools. Create comprehensive sales materials including product one-pagers, demo visuals, and WhatsApp flyers to facilitate buyer decision-making and enhance marketing efforts. Key Focus Areas for
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