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MANGA & ANIME

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Iwona Niewolewska

on 20 May 2014

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Transcript of MANGA & ANIME

MANGA & ANIME
as contemporary Japanese visual culture
TASK 1
Relaying on the earlier class and
your previous experience,
discuss differences between
anime and western animation.
Anime as typically Japanese art
You have seen anime before,
even if you don't realize it
topics
humour
Target Audience
Character
development
mass audience/
pop culture elements
Very specific humour
anime
as a cultural mix

- surreal
- grotesque
- exagerrated actions
- characters acquire
animalistic features
(mouth, ears, tails)
- characters change
their proportions
- "punches", "sighs" or
"Tears" to indicate mood
- blasts of colorful
light or other
theatrical devices
- oversimplification of drawings
Anime and its inspirations
"Both [manga and anime] are cultural hybrids originating from Japan’s contact with the modern West. Both are inspired by western styles of visual culture while drawing upon Japan’s venerable tradition of caricature and sequential art (Craig 2000, 7; Nakamura 2003, 10).”
topics = subgenres
shoujo
shonen
seinen
magical girls
mecha
samurai
ecchi/hentai
Cultural references
in Fullmetal Alchemist: Brotherhood
sci-fi
super powers
school drama
slice of life
Adventure
horror
fantasy
etc.
TOPICS = MASS Audience
"[M&A]ultimately
dissolve what some envisage
as an impermeable line
between high and low
art (...)" (Berndt 2001, 352)
"[AnimE] is intentionally
designed to attract a mass
audience. As such, it is
different from avant-garde
art since the key to its success
is accessibility which is
exoteric rather than esoteric,
for the average consumer
rather than the connoisseur,
and often reflects rather
than transgresses
conventional tastes "
(1998, 184–186) Carroll
alchemy
Anime as a tv series?
task 2
Compare the 1st chapter
of fma with the animation.
What technical issues
can you notice? how is
the anime made?
style of drawing
use of pics from the
manga itself
music
dubbing
merchandise


OVA - Original video animation (dvd release)

ona - original net anime

ANime as such- usually tv series, derived from a manga

Setting
Neon genesis evangelion
Berserk
Dragon Ball
Naruto
Pokemon
Captain tsubasa
Mythology and religion
Great teacher onizuka
Ruroni kenshin
kamikaze kaitou jeanne
ergo proxy
tv series
ova
names
Hellsing
Fairy Tail
ghost in the shell
Princess mononoke
Drawing style
Drawing style
SD = "Super deformed"
other examples?
Manga & anime in merchandise
fan service
otaku
cosplay
elements placed
in the anime especially
because they will be
appealing to the viewers
a hobby; dressing up
as fav characters
involves a lot of
creativity
and hard work
convent
dojinshi
official meeting of fans, geeks, nerds and otaku, with film shows, prelections, so on
a drawn fanfic
= M&A geek

or nerd
Are Manga and Anime “Japanese”
or Culturally Odorless?
Iwabuchi concludes that key to the global success of Japanese anime and manga is that “they leave their use-value to consumer tastes and cultural traditions outside Japan” (2002, 463), allowing themselves to be appropriated according to local preferences (see Allison 2006, 192–233). Appleseed is culturally dourless, with nothing to keep it from being consumed globally.
manga
= "whimsical
drawings" or
"impromptu
sketches"
term first used by ukiyo-e
artist
katsushika hokusai
great wave of kanagawa
ukiyo-e = woodcut

"pictures of the
passing world"
shunga
"pictures of spring"
"hokusai manga" - his sketchbook
origins of manga
comics as we know it origate from
traditional woodcut art mixed with
western influences
meiji period (1868 - 1912)
emperor mutsuhito

meiji restoration
specialists from europe and usa were to teach japanese students "enlighted" ways of visual arts
origins of anime
same story. inspired by techniques used in france, usa, germany and russia
developed fully after wwII
task 3
thesis: anime is influenced
by the west

find proof in fma
find proof in the text
you've read
Full transcript