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Typography - Week 2

This week we are going to cover the basic typographic vocabulary starting with the anatomy of type, type measurements and other important information that every graphic design student should know in order to be able to work with type efficiently
by

Biljana Kroll

on 26 August 2013

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Transcript of Typography - Week 2

Analyzing Type
Anatomy of Type
Type Terminology
Numerals and Dingbats
Type Measurements
Kearning and Tracking
Tracking and Leading
Analizing Type
Anatomy of Type
Week 2 Introduction
Introduction
Negative Space is your Friend!
Let's talk about structure...
Type Terminology
Typeface vs. Typestyle
Type Family
The term typeface refers to the specific design of an alphabet.
The term typestyle refers to the variations within a typeface (italic, bold etc.)
Any difference between two typefaces, no matter how small it is, can greatly affect the appearance of the entire printed page.
Font and typeface mean the same thing. Fonts vary in the number of styles they have.
Represents all typestyles in a given typeface. Most type families are small, consisting fo roman, italic and bold typestyles. Some, such as Helvetica can be very large ranging from thin condensed to bold extended.
Type Classifications
Numerals & Dingbats
Any Questions or Comments?
Uppercase Numerals
They are the same height as uppercase letters.
They should be used anytime uppercase letters are used.
Lowercase Numerals
They are the same height as lowercase letters.
They should be used anytime lowercase letters are used.
You're a Dingbat!
Ornaments used with type, for example, instead of bullet points or any other place to draw attention or create hierarchy of information.
Dingbats can come as part of a typeface or separately, such as Zapf Dingbats.
Type Measurements
Points
Picas
Used to measure the length of a line of type
Kearning &
Tracking
Tracking & Leading
Examples
Tracking
To Find these Settings in Adobe Products
Kearning
Normal and Loose Leading
Each letter in a font has a specific design which carries the characteristics of that specific font. If you can learn to recognize the parts of a single letter, you will be able to analize the difference between each font, therefore you can make more informed decision when choosing one for your design. Choosing a font just because it’s pretty or fun is not an informed decision of an experienced designer.
One of the first things a designer needs to be aware of is the negative space around and inside the letter. The less negative space there is more that font will affect legibility.
Categories of typefaces based on shared visual characteristics, created by scholars ahd historians of typography. These are the ones that are most familiar that we'll be covering later this semester: Old Style, Transitional, Modern, Egyptian/Slab Serif, Sans Serif, Decorative/Novelty, and Script.
Leading
Used to measure the size of type
Also used to measure the size of the space between lines of type.
The space between lines of type.When you are specifying type size and leading place a slash between the two
Ex: (11/13.2)
Kerning is adjusting the space between individual letters
The space between letters is important for legibility of the written word. So because of that most times you work with large text such as headlines, you will need to check the letters and kern the ones that seem tight. The best way of determining which ones to kern is by squinting and focusing on the gaps between the letters instead on the letters.
Tracking is adjusting the space between ALL letters.
Tracking doesn't mean adjusting the space equally between ALL the letters.
That would create awkward gaps between the letters.
Some letters such as "O" need more space around them than others, because it is about the visual weight of each letter.
(R)
Look in the Character Panel
Normal and Tight Tracking
To Do:
Find a quote or a verse to trace.
Choose a serif font and type the entire quote using the same font. Make sure the quote takes up a full page. The goal is to practice drawing letters, while paying special attention to detail.
1 inch = 6 picas = 72 points
6 picas is written 6p. 6 picas and 7 points is written 6p7.
Full transcript