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EC499

TV manu
by

Sang Jun Je

on 22 April 2010

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Transcript of EC499

TV Manufaturing Industry

Group 5
Sang Jun Je
Nohmin Song
Gabriel Reyes

After WW2 TV industry took off
RCA was the leading TV manufacturor
U.S. Military supported RCA in R&D
Color TV introduction 1950s
1947 31 manufacturers
1951 92 manufacturers


Highly concentrated market
High EBs
Type 2 Low-a
Economy of scope
Shakeout
Structure of Industry History Two Theories

Radical Invention Theory

Dominant Design Theory

Example of Shakeouts "Philips Electronics, the Dutch consumer electronics giant, said it would no longer manufacture televisions for sale in the United States or Canada.........The Philips share of the LCD business in the United States has been steadily declining. While the company was the top-selling brand in the fourth quarter of 2006, with 17 percent market share, according to the research firm iSuppli, Philips dropped to sixth place one year later, with just a 6.6 percent share. In 2007, Philips sold $1.7 billion in televisions in North America."-New York Times- Data
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