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Analytics Dashboard Boot Camp

Training presentation to educate users about the types and usage of analytics dashboards including metrics, e.g. Key Performance Indicators (PKIs), consumer dimensions, customization, optimization, functionality and best practices.
by

Emilie Teuscher

on 11 March 2014

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Transcript of Analytics Dashboard Boot Camp

Agenda:
What is an Analytics Dashboard?
Types of Web Analytics Dashboards
Let's Focus: Google Analytics
How do GA Dashboards work?
What are my options?
Tell me more!
Best practices
Questions
Web Analytics
Dashboard
Tool that visually organizes data reports of all key metrics (like KPIs) used to describe the Analytics of a particular website
How to use Google Analytics Dashboards
Analytics Dashboard
Google Analytics
Free service provided by Google which tracks visitors, displays advertising and other marketing pieces
Boot Camp
Why is Web Analytics helpful?
There are a few
different
Web Analytics
Dashboards:

1) HootSuite
2) Yahoo! Marketing Dashboard
3) Parse.ly Dash
Best Practices
Used
for
Social
Media
Ow.ly Click
Summary
http://www.siteseeingmedia.com/seo/google-analytics-best-practices/
1) Make sure you set up Google Analytics with YOUR eMail account for YOUR own website
2) Set Up Google Webmaster Tools
3) Set Up Your Goals in Google Analytics (takes about 15 - 30 min.)
4) Set Up Dashboards with what you think are the most important Data Points
Google Analytics
5) Set Up a regular Google Analytics report to be sent via eMail (as a reminder to use it!)
KPIs = Key Performance Indicators
Real-time Data
on what is
trending around
the Web

More pricey, but
excellent for use by
websites that are
CONTENT-heavy

Competition to
Google Analytics
Powerful
Customizable
Dashboards
in ONE tool!
How Can I Learn More ?
1.
Google Analytics Academy

Digital Analytics Fundamentals
https://analyticsacademy.withgoogle.com/course01/course
Google Analytics Platform Principals
https://analyticsacademy.withgoogle.com/course02/preview

Google Analytics Individual Qualification (IQ)
https://google.starttest.com/
2.
Third Party Blogs
mag
+
Example: Behavior Dashboard
http://support.magplus.com/entries/39583028-Using-Google-Analytics-BETA-
http://support.magplus.com/entries/39583028-Using-Google-Analytics-BETA-
Overview Dashboard
Metrics
Dimensions

Collects Data
Processes Data
Generates Reports
2014 UpdateS
http://www.vtdesignworks.com/blog/google-analytics-change-2014-another-interface-overhaul
Google Analytics
Sidebar Menu
Widgets
There is also a premium version provided for a fee

The service provides detailed information in a way that users can understand

Users can customize which KPIs they want to use
Sleeker Look
New Sidebar Menu
Updated Layout
What's New?
Features
Customize KPIs
Key Takeaways
Always be aware of best practices and use them!
Choose the right analytics tool for your needs
Configure your analytics tool properly to optimize its value to your organization
Google Anaytics is a robust, powerful and customizable tool--it is the benchmark for the industry!
Reach out to the analytics community--blogs and crowd sourcing provide ideas and dashboards for free!
Always be on the lookout for updates--this technology moves fast!
Emilie Teuscher
Cara Thistlethwaite
Rebecca Tinch

Digital Marketing Consultants
University of Dayton
Department of Management and Marketing
Full transcript