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COMM 366 - KEEN

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Claire Villard

on 14 October 2009

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Transcript of COMM 366 - KEEN

Keen Kids Enjoy Exercise Now Multimedia for Social Change
Claire Villard
Present Homepage Future Website Calendar News KEEN is a national, nonprofit volunteer-led organization that provides one-to-one recreational opportunities for children and young adults with mental and physical disabilities at no cost to their families and caregivers. Mission •501(c) 3 non-profit
o2 Sundays a month
oSpecial needs children aged 3-18
oParent’s role

KEEN Basics Current Multi-media Images of KEEN events
Poorly displayed on website
Images aren’t current
Only a few embedded in website
Training video
Not available of website
Only shown to volunteers occasionally
Social Networking
Facebook
Twitter
Email
Weekly updates/reminders of KEEN events
Areas for Improvement Structurally
Multimedia
Publicity
Brand Recognition
Volunteer Interest/Registration
Goals Recognition
Outreach
Awareness
Solidify marketing/publicity
Create BUZZ!!! Inspiration Special Olympics – Southern California (http://www.sosc.org/)


Big Fun Los Gymnastics (http://www.bigfungymnastics.com/) Exceptional Children’s Foundation
(http://www.ecf.net/home) Projects Multimedia for Social Change Slideshow/Video Distribution Strategy Purpose Audience Deliverables/Tactics Challenges/Barriers Purpose Audience Deliverables/Tactics Challenges/Barriers To use a short, effective presentation of media (images, video clips and music) to create awareness about getting involved with KEEN as a volunteer, parent or donor. Implement viral components to boost online video sharing. Potential KEEN volunteers
Psychographic: Already interested in (or active in) community service
Potential KEEN parents
Demographic: Males/Females 30+
Psychographic: Parents of children with special needs
Geographic: Greater Los Angeles area
Potential KEEN donors
Demographic: Male/Female (30+), Income $60,000+
Corporate sponsors
Timing
KEEN’s meeting rarity
Video (30-40 seconds)
Shoot Oct. 11 at KEEN session
Film athlete coach interaction
Interview parent
Interview Leah
Story board
Incorporate still shots
To effectively distribute Part A: KEEN Video on various online media channels including blogs, social media networks, emails, etc. Timing
Reaching the right people
Using the most effective channels
Timeline Questions/Suggestsions? Potential KEEN volunteers
Psychographic: Already interested in (or active in) community service
Potential KEEN parents
Demographic: Males/Females 30+
Psychographic: Parents of children with special needs
Geographic: Greater Los Angeles area
Potential KEEN donors
Demographic: Male/Female (30+), Income $60,000+
Corporate sponsors Formatted Distribution Strategy Document
Outlining platforms, tactics, strategies and channels
Summary of distribution completed
Quantify effectiveness of distribution (impressions/views) September (Focus: PROJECT DEVELOPMENT)
10 – COMM 366 Lab: Web Design Lab #1
– Select KEEN
14 – Contact Leah @ KEEN
16 – Conference Call w/Janelle & James (Discuss semester objectives/plan)
– Create Timeline
17 – COMM 366 Lab: Presentation Tools VuVox, Prezi, etc.
18 – Conference Call w/Leah, Janelle & James
21 – Submit semester Expectations & Multimedia Strategy to Leah
24 – COMM 366 Lab: Web Design Lab #2
25 – KEEN: Develop Video Content/Story Board


October (Focus: FILM - shoot/edit)
1 – COMM 366 Lab: Shoot/Edit Video
8 – COMM 366 Lab: Peer Review (PRESENTATION)
11 – KEEN: Shoot video
12 – Upload video content at IML
13 – Develop video storyboard
15 – COMM 366 Lab: Video Editing Workshop
17 – Edit video & Search for muisc
22 – COMM 366 Lab: Video Remix/Critical Commons
23 – Edit video
24 – Edit video
25 – KEEN: Potentially get more footage
29 – COMM 366 Lab: Check-in
30 – Submit video for banquet (IDEAL DEADLINE)


November (Focus: DISTRIBUTION)
1 – KEEN Banquet
5 – COMM 366 Lab: Sophie
7 – Distribution Tactics
12 – COMM 366 Lab: Social Change Games
14 – Distribution Enhancement
19 – COMM 366 Lab: Independent Work
21 – Distribution Follow-up
26 – NO LAB: THANKSGIVING


December (Focus: FINAL PRESENTATION)
3 – COMM 366: Final Project Presentation
Full transcript