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Merage_SM

Introductory deck on social media marketing for Kimpton
by

Sherry Main

on 11 May 2010

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Transcript of Merage_SM

Kimpton Intro
Zsolt Kiraly '08
Sherry Main '09
chathri munasinghe '09
Coni Zingarelli '08 Paul Merage School of Business, UC Irvine

16 July 2009 SOCIAL MEDIA UCLA USC PEPPERDINE CSU FULLERTON UCI: BREN ICS RANKINGs COMPETITION OPPORTUNITY GREEN Where to Begin? THE ISSUES Pain Points
Issues
Event plan
Guidelines
Integration
Next Steps
Key Dates First Rate Research University
Exclusivity: We Belong Compare
Keep Pace
Differentiate FACULTY RESEARCH Profiles/Highlights
Press Releases
In the News
Awards and Accolades EVENT PLAN Social, academic, alumni events.
Offer free admission to first 3 RT.
Assign SM task to 1-2 ppl per event.
Publicize #tag on invitation, at venue.
RT other tweeters of event.
Write FB or blog post afterward. GUIDELINES Two-Way Engagement
Retweet
Build Relationships
Maintain Confidence TYING IT TOGETHER Merage homepage should reference social media presence.
FB should pull blog and Twitter feeds.
Twitter should promote events, blog, Facebook entries, homepage features.
Metrics on traffic flow NEXT STEPS Execute plans for upcoming events.
Refine guidelines based on experience.
Plan to engage faculty to participate & allow SM.
Plan to engage incoming students on SM. Top Notch Research
Top Ranked Students
It’s all about the BUZZ STUDENTS Profiles/Highlights
In the News
Awards and Accolades ALUMNI Profiles/Highlights
In the News
Awards and Accolades
Full transcript