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Ann-Marie Laubscher

on 24 February 2014

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Transcript of Ryanair

The low fares airline
- fututre destinations case study


of research

Perceived reasons

The Successes


Question 6 - Should Ryanair launch another bid for Aer Lingus or any other carrier?

Question 5 - Does the proposal to introduce long haul flights make strategic sense?

Question 4 - Evaluate and comment upon the strategic leadership of Michael O’Leary. Should he continue to serve as CEO?

Question 2 - Is the chosen strategy sustainable? Justify your viewpoint?

Question 2 - Is the chosen strategy sustainable? Justify your viewpoint?

Question 1 - Discuss why has Ryanair been so successful this far


Question 3 - What changes (if any) would you recommend to Ryanairs approach in view of the changing environmental circumstances?

Name Student Number
Tracey Knowles 0054674
Ann-Marie Laubscher 0620320
Amy Moore 0159614
James Heath 1327410
Jacqueline Van Greuning 0620760
Tina Williams 1301013

Ryanair: The Low Cost Airline, Future Destinations
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