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Experiential Travel

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on 4 September 2015

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Transcript of Experiential Travel

Experiential Travel
More gourmet
More immersive
More adventurous
More local
More authentic
Wine & Food Tourist
Wine
Food
Discover a culture through its wine & food
Travel
Food & Wine
Tourism Today

Wine and dining popularity has spurred the interest in experiential travel
65% of people engaged in wine and food activities
88% buy wine when travelling
76% book holidays online
Memorable experiences
What motivates Wine & Food Tourists?
78%
want to visit wineries
70%
want to eat local dishes
69%
love the wine from that region
51%
want to have fun
45%
want to experience a rural setting
35%
want to go to wine and food festivals
32%
want to purchase wine
Conclusions
& Lessons learned
Opportunities for wine tourism suppliers
billion
in wine &
Contradiction:
Social media presence:
98% of suppliers think the SM is a relevant marketing platform
43% of suppliers post 2-3 times a week
71% of suppliers have no blog
Favourite booking channels:
39% Email
34% Phone
17% Online Tool
Suppliers
Tourists
51%
book last minute
$42
culinary tourism
1. Increasing Direct Sales to Consumers
88% of wine and food tourists buy wine when visiting wineries
3. E-commerce and point of sale solutions
Convert customers who want to book online
Take visitors details and add to your database

Experiential travel global market size
billion
experiential
travel
$345
WHO is the Wine & Food Tourist?
4. One day and weekend experiences
The ideal experiential traveller likes diverse activities, moving from one place to the next and meeting as many locals as possible
2. Marketing via social media
Perfectly suited for small and medium sized businesses (like wineries and tour guides)
develops brand recognition and brand loyalty and, above all, it offers great ROI
62%
do not have an online calendar
@thewinerist
@thewinerist
@thewinerist
@thewinerist
@thewinerist
@thewinerist
@thewinerist
@thewinerist
@thewinerist
@thewinerist
@thewinerist
@thewinerist
@thewinerist
@thewinerist
@thewinerist
@thewinerist
@thewinerist
@thewinerist
@thewinerist
@thewinerist
@thewinerist
Where is MOLDOVA?
No longer a niche market
tatiana@winerist.com
IWINETC
Wine & Food Tourism is Most in Demand
Wine & Food Travel Trends
8 April 2015
Full transcript