Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Pros & Cons of Standardization

No description
by

Bianca Mancilla

on 27 March 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Pros & Cons of Standardization

Standardization
Different ways to standardize the product
Apple
Ready, Set, Go Global
Cost Reduction & Improved Quality
Advantages
Team Exercise -

Given company
List of factors
Select which factors you believe these companies use when implementing standardization
Present
Product itself
Packaging
Product Design
Promotional Mix ( Distribution, Advertising, Promotion etc.)
Cost Reduction
Improved Quality
Enhanced Customer Preference
Global Consumers
Global Segments
Bianca Mancilla
Marketing 140

Pros & Cons of Standardization
Global standardization in marketing is a standardized marketing approach that can be used internationally.
Some aspect of the product is uniformed.
Source: http://smallbusiness.chron.com/global-standardization-marketing-25939.html
Production series: More savings gained in manufacturing and producing the product
Small changes in product and the design of it
Savings in media and advertising do to global brand
Scope economies, standardized advertising plan, and utilize creative outlets
Functionality
Companies focus on product development and so more testing is done
Investment increases durability and reliability
Drawbacks
Off-the Market
Vulnerable
to
Trade Barriers

Lack of Uniqueness
Strong Local Competition
Conclusion:

Who failed in Japan?
Yahoo Consistently Beat them
Yahoo understood the local culture better
- Japanese company
- Japanese employees
- Japanese mindset
Source: http://www.minyanville.com/businessmarkets/articles/wendys-google-japan-economy-apple-citigroup/12/14/2009/id/25893
IN 2009,
Local Competition
100% Standardization is not achievable
Different factors
Advantages & Disadvantages that companies need to be aware of
Full transcript