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Invisible Gorilla

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Haley Andes

on 15 April 2013

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Transcript of Invisible Gorilla

Chapter 3 The Illusion of Confidence Chapter 2 The Illusion of Memory Chapter 1 The Illusion of Attention Chapter 4 The Illusion of Knowledge Chapter 5 The Illusion of Cause Chapter 6 The Illusion oh Potential How Our Intuitions
Deceive Us Invisible Gorilla Rozenblit conducted a study where he would ask someone a yes or no question. If they said yes, meaning they understood why something is that way, he would then responded by asking “why is that”. This showed how people have a limited knowledge of the subject, or would reach the point of not being able to answer that question. A test about people with arthritis was done to see if there was a correlation between cold weather and more pain. Researchers Donald Redelmeir and Amos Tversky conducted an experiment that showed that there was no correlation between the two. This was done by having arthritis patients track their pain and then relate it to the weather during the time that they said they experienced pain. Redelmeir and Tversky performed a second experiment and this showed that people just remembered when the pain was worse on a cold/rainy day due to “selective matching”. “Subliminal persuasion” also falls into this category of being able to tap into the brain to help people be able to be smarter. It uses weak signals so people may not be able to detect it normally, but subconsciously. Key’s conducted an experiment that showed coca cola and popcorn for one-thousandth of a second over six weeks. These items sales percentage rose tremendously. This is an influence that lies outside of our awareness. The first chapter covers the illusion of awareness. The study was the Invisible Gorilla study by Simon and Chabros. In this study participants Are asked to count how many times players wearing white shirts passed the ball. Half of all people fail to see the gorilla walk through the scene for five seconds because they're so focused on counting the number of passes. Talrico-Rubin conducted a study that had Duke students take a questionnaire over the 9/11 attacks. Then from 1,6, or 32 weeks later they had to take the questionnaire again. No one correctly remembered it despite this being such a crisis, it showed that the 32 weeks later did worse than those that took it 1 week later. The third chapter covers the illusion of confidence. The study is the Kruger-Dunning study. It had professional comedians rate jokes and then used these jokes in an experiment. Additionally they had people rate how funny they were, typically people that thought they were funnier scored lower. So this study displays that confidence doesn't necessarily match up with fact. North Korean dictator thinks he can take on the United States and actually have the means to win when he has no allies, a barely capable nuke system, and an outdated army. Many people feel like their happiness comes from wealth. A study was done and showed that peoples goals were divided into two different categories. One dealt with "extrinsic" and the other was "intrinsic". It showed that when people achieved intrinsic, people actually had a greater sense of well being and higher self-esteem than people who had acheieved extrinsic led to unhappiness and anxiety. http://www.livescience.com/5462-happiness-wealth.html
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