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Strategic Planning 2015

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by

Kayla Bell

on 5 November 2014

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Transcript of Strategic Planning 2015

Using
Technology
as a Resource to Support GOALS of
CAAA Committees

I
Love
Lucy Videos
How all
CAAA

Committees can Use Technology

Technology Committee Goals:
2014 & Beyond

Every committee has
GOALS
. Every goal has a

PLAN
. To execute both, committee members take
ACTION
that yields
RESULTS
!

The Technology Committee has an overall
GOAL
to support the goals of CAAA's different Committees.

This is the Technology Committee's
PLAN

to show you how we take
ACTION
to help your committee yield
RESULTS
!

Here are a few
GOALS
the Technology Committee has put into
ACTION

in 2014...
GOAL:

PLAN:

ACTION:

To share videos with as many people as possible; organically have the video go viral amongst digital platforms
To send videos by email to our members and encourage them to forward to their networks; to share videos on CAAA's social media platforms and inside CAAAments
Sent emails, shared on CAAA's social media platforms, placed in CAAAments
Video Views Social Media: Post Views Likes Shares

13,705
107
43
RESULTS:
UR Denied
Campaign
GOAL:

PLAN:

ACTION:


RESULTS:
To share stories of injured workers who have been denied needed medical care, to bring out-of-control Utilization Review to heel.
Create a page on CAAA's website dedicated to UR Denials; share the stories using press releases and social media platforms
Committees Collaborated:
Legislative, Labor, Women's Caucus
Media, IMR, 863
Web Page Views - Social Media: Post Views Likes Shares
1,728
UR Denied Topic Page created on CAAA's Website,

14

UR Denied press release stories and

1

video posted on website and social media platforms
17,020
GOAL:

PLAN:

ACTION:


RESULTS:
Facebook
Twitter

bitly
UR Denied Topic Page
Facebook
Infographix
To inform the public about important issues in workers' compensation using infographix.
To construct a series of infographix for a particular topic. To share the infographix online with press releases, on social media platforms and encourage members to share the message by email.
Started a UR/IMR Infographix series comparing group health and workers' compensation, shared the infographix and press releases on the website, social media platforms and encouraged members to share them with their network.
Media, IMR, 863
798
Facebook
#1
#2
#3
#4
Organizational/CAAA.org
Digital Media
Education
What
GOALS
does your Committee foresee using
Technology
as a Resource?

Generate videos to post on CAAA's
YouTube

Channel

Formulate content for a Topic page on
CAAA's Website

Integrate
GoToMeeting

on your next committee call to share information in real time

Utilize CAAA's
Social Media Platforms
to get your committees message out to the public

Use statistical information to create
Infographix

Write an article for
CAAAments
to share your message with members
Web Page Views - Social Media: Post Views Likes Shares

837
29,620
193
123
2014
Board of Directors MyCAAA Calendar Subscriptions
Provided a Technology Booth at Convention
Disseminated CAAA Member Logo
Updated CAAA.org Website Layout
Created mobile friendly website for CAAA.org
Revamped Bookstore
Utilized Keywords for Educational Programs
Established Terms of Use & Privacy Policy
Re-opened advertising opportunities in CAAAments
2015
Continue updating CAAA.org and mobile website
Continue use of keywords for all web pages
Develop more relevant info for Workers' Comp
Update Member Logo to include Year
Reinstate Website Focus Group
Create Advertising Section for Website
Provide function to Translate Web Pages to Spanish
2014
Established Social Media Policy
Tripled the growth of Social Media Platforms
Used email blasts to encourage members engagement on social media and to market educational events
Created unique #hashtags for events
Two issues of CAAAments published in a Digital Magazine, third to come in Dec.
Created four CAAA authored Infographix
Posted pictures and quotes from CAAA events in real time
2015
Continue growth of social media platforms
Continue using email blasts
Continue using unique #hashtags
Continue use of CAAA authored Infographix
Explore other uses for the digital magazine software
Create a CAAA Blog using content from CAAAments
Utilize the "twitter-verse" to engage with politico and like-minded groups.
2014
Mobile Website customized for Educational Events
Pearls of the AMA Guides: Released Promoted, Updated
Considered Wiki Page for CAAA and WC Terms
Explored use of Podcast
Why should your Committee use
GoToMeeting
?
Meet online with up to 100 other participants
Schedule in advance or meet now
Easy to use
Integrates with audio voice
Speaker identification
Use the Webcam to see up to 5 people
Share your screen with all participants
Share keyboard and mouse controls
Collaborate and brainstorm with participants
Record your meeting
CAAA
Supporting AB 2616 with
CNA
Group and private chat
Save the chat log
On-screen drawing tools
Demos and/or Training
Share Presentations
Share applications
Meets strongest security requirements
Mac and PC compatible
Compatible with mobile devices
The mobile app is free
One-click recording
Detailed reporting
Toll-free numbers
GoToMetting

is a reliable online meeting solution that can be easily integrated into your committee's conference calls!
GOAL:

PLAN:

ACTION:


RESULTS:
Team up with like-minded group, the California Nurses Association, and share their message to pass AB 2616 using CAAA's website and social media platforms
Create Topic Page, post News Releases and plan out posts for social media, CAAA staff to visit several legislators offices to capture photos
Posted
7
News Releases on CAAA.org,
25
Tweets,
5
Facebook posts,
10
Photos,
1
YouTube video, created Topic Page "AB2616 Support"
Web Page Views - Social Media: Post Views Likes Shares
22,734
62
18
503
140
95
Legislative, Women's Caucus, Labor, Media
"AB 2616 (Skinner) is the first measure passed by the Legislature to extend any of the fifteen existing presumptions that male first responders enjoy to first responder occupations dominated by women."
Captivating
Short Videos
Ensure your topic is searchable
Give users more opportunity to view
Provide more information about a specific topic
Provide useful links for users to find out more
Share CAAA's message about the topic
Topic Pages
Utilize CAAA's Social Media Platforms
Infographix
CAAAments
Build Relationships with Legislators
Support Labor Unions, Like Minded Groups
Bring Awareness to Workers Comp Issues
Promote Educational Events
Share Photos from Chapter Events
Support Legislative Measures
Distribute Workers Comp Related News
Recruit AA's to Join CAAA
Post CAAA's Position - Regs, IMR, 863
Share Workers Comp Stats
Support Working Women
Gather Stats to depict the message
Choose a theme to express the topic
Pick the way you represent the info
Bring life to the infographic with pictures
Make the infographic standout with color
Transform a boring report
Share the infographic digitally
Watch the infographic go viral
Create more to start a series!
Capitalize on CAAAments going Digital by submitting an article
Get the message out to all CAAA members
Add Video, Images and Sound to captivate the audience
Get published by other like-minded groups
The Technology Committee's main
GOAL
in 2014 and beyond is to be a resource to other CAAA Committees and support their
GOALS
!

The Technology Committee
PLANS
on supporting the goals of CAAA's Committees by encouraging communication between committees and brainstorming ideas to accomplish the
GOALS

together

The Technology Committees needs your Committees help to take
ACTION
to complete the goals you set

With the combined efforts of your Committee and the Technology Committee the possibilities to accomplish the
RESULTS
you want are endless!

Here are the
GOALS
the Technology Committee has put into
ACTION

in 2014 and
GOALS
our committee has for the future...
Calendar Subscriptions
CAAA Member Logo 2014 & 2015
CAAA Mobile Website
Growth of Social Media Platforms
Engage with Politico on the Twitter-Verse
CAAAments Goes Digital
2015
Make video programming available in audio format
Continue developing educational/informational content on website - E.g., History of CAAA, WC Key Terms, Video Explanations, Educational pages, promote CAAA
Bookstore Crossover with Tech
Pearls AMA Guides: promotion, updates, additional platforms
Podcasts: extend large chapter programming to small chapters
Promote paperless education - Convention Syllabus
Listserve - Role and Impact and promote its resources
Committees' files going Mobile
Committees Collaborated:
Committees Collaborated:
Committees Collaborated:
GOAL:


PLAN:

ACTION:

RESULTS:
2014:
To increase the number of users reached on CAAA’s social media platforms and the engagement including likes, comments and shares
2015:
Continue to increase number of users reached and engaged
To create original and captivating content, share workers’ comp industry news, educational events, real time photos, respond to users comments
Purchased social media scheduling software “Sprout Social” that allows scheduling advanced posts for events and measurable results, posted daily news, photo’s and links to educational events, responded to users comments
New Fans Impressions Clicks Mentions Shares

1,114
Stats from: Sprout Social, LinkedIn, YouTube, Instagram & Pinterest

1,090,824
1,583
568
584
GOAL:


PLAN:

ACTION:

2014:
To publish CAAAments in a digital magazine that allows you to turn pages, add video, sound, rotating photos, animated files, and much more!
2015:
To increase the readership and explore other uses for the magazine software.
Research software, provide demonstrations to the staff and technology committee and produce CAAAments and collect feedback and statistics
Purchased a digital magazine software, Aglaia Software, explored the functions and setting suitable for the CAAAments articles, produced two issues of CAAAments, third to be released Dec. 2014, quarterly publications to follow in coming years.
GOAL:

PLAN:

ACTION:

GOAL:

PLAN:

ACTION:

GOAL:

PLAN:

ACTION:

RESULTS:
RESULTS:
Received positive feedback,
251
users viewed
14,576
pages,
1
article republished
Stats from: Google Analytics

Pearls of the AMA Guides
Go Paperless with the Electronic Syllabus
Use of Listserve as a Resource
RESULTS:
RESULTS:
GOAL:


PLAN:


ACTION:

RESULTS:
2014:
To establish which political figures to follow and engage with
2015:
To establish a protocol with consultants on how to decide and which messages that political figures post that CAAA would want to endorse and share
Use the list function on twitter, meet with consultants to establish a protocol, post and tweet messages based on their recommendations to build relationships online with politico and like-minded groups
Compose and disseminate posts in real time to continue building relationships with politico and like-minded groups
TBD!
GOAL:

PLAN:

ACTION:

RESULTS:
GOAL:


PLAN:


ACTION:

RESULTS:
GOAL:

PLAN:

ACTION:

RESULTS:
The ability to export committee conference call schedules on to a personal email calendar, making individual daily calendar management easier
Work with TrialSmith to create a subscription capability for the committee conference calls
Created a Board of Directors eCommunity which hosts all of an individual's scheduled committee calendars in one place
A one-time subscribe to either the Board of Director eCommunity or an individual Committee eCommunity and have your CAAA conference call calendar(s) exported and automatically updated in your Google, Outlook, Yahoo, or Apple/Mac Calendar (iCal)
No need to manually add all of your Committee Calls to your personal calendar!
To have a logo that CAAA Members can place on the front page of their website to show their affiliation with CAAA and for the logo to link to the CAAA.org website.
Created the logo, disseminated the logo and the code so members could embed the logo on their website, and captured all those that chose to place the logo on their website
A total of
68
CAAA Regular and Associate members are using the 2014 logo on their website.
To have a mobile capable website that allows user to navigate to find information about educational events
Collaborate with CAAA's website host TrialSmith to incorporate templates and formatting
Created permissions with TrialSmith to have a responsive website linked to our main website
We now have a fully functional mobile website with a website navigation menu, login capabilities, access to Listserves, calendars, registrations, etc.
N
A
V
I
G
A
T
I
O
N
L
I
S
T
S
E
R
V
E
2014
2015
Create the logo; distribute the logo and terms of use of the logo to the membership, account for all members that use the member logo
Just Subscribe!
Increase Sales and Continue to Promote the Pearls
Update the Pearls for June 2015 Convention and Do Panel; and continue to look to create book on alternative platforms
Work with and support AMA Guides Committee and Sherry Grant
Better PD results for Injured Workers, Greater Exposure for CAAA, and More $$$ for CAAA
"If you practice workers' compensation in California you need this book. I use this to prepare for doctor depositions, review doctor reports, and to make sure that my clients' impairments are being accurately rated using the AMA Guides (5th Ed.). The book is well worth the cost and for me is just as important as my Labor Code and my copy of the AMA Guides."
--Jason Marcus, Marcus, Regalado & Marcus, LLP
Total Sold:

128
2013 & 2014 Convention Syllabus Purchases
Search the CAAA Listserve Achieves
Sample search of Frederick Newton, M.D.
To limit the production of paper products by offering an Electronic Version of the Convention Syllabus.
Provide a page and instructions on the CAAA website for Convention attendees to download the syllabus.
Created a web page for the Convention Syllabus with instructions. Provided tech support at conventions to help those unable to download the syllabus to their device. Began to provide an Electronic Syllabus for Seminars.
A steady increase of about half the attendees chose the Electronic Version of the Syllabus. Cost for syllabus printing has gone down.
To share with CAAA regular members the benefits of utilizing the Listserve archives and search function.
Present to members the benefits of using the Listserve archives and search function
Presented to members the benefits of using the Listserve archives and search function
More members using the Listserve!
Full transcript