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A classification of Mobile Tourism Applications

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Carlos Meza

on 2 April 2015

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Transcript of A classification of Mobile Tourism Applications

A classification of Mobile Tourism Applications
About the thesis...
About the paper...
ICT has a stunning relevance in tourism industry nowadays.

Considering the extended use of mobile technology and mobile applications, and on the other hand the lack of research in this area, these authors explain the mobile applications in tourism industry, and they propose a classification and the main criteria to explain how to evaluate their use.
Tourism industry & ICT
Tourism is considered an information-based and information-intensive industry, and the use of internet is growing up constantly:

1.Tourism use ICT like its info-structure (ecosystem)
2. Mobile phones are affecting the market trends and are replacing the traditional information sources
3. Preferences and behavior of tourists are changing from standard tourism packages to personalized options, because of ICT.

...Evolution of mobile application in Tourism industry
Discussion and concluding remarks
Stan Karanasios, Stephen Burgess, Carmine Sellitto

"Feasibility for launching a mobile e-government application for improving the tourist experience in Ecuador"
The comparative method has been selected for this topic and for covering the main scope of this research.

Nowadays the table of comparative model is been created and in parallel the literature review is under construction.
Mobile applications...
...are capable of enhancing the tourist experience at the destination, creating a paradigm shift in how information is accessed and digested, and transactions performed."
1. Tourist expect to get access to services and information form various devices
2. Mobile applications are becoming a "must-have" utility for travelers
3. Tourist desire mobile applications that match the capabilities of their smart-phones
- M.A. were used since the emergence of Symbian OS, to RIM, and now in iOS and Android
- Used for Check-in, positioning data, e-payment, communication in tourism activities
- The emergence of mobile location has boosted new marketing strategies
- New uses of M.A. warranty the sustained growth of all forms of mobile leisure, sport and information.

Despite these type of technologies will further transform the tourism sector, is not a common topic in the tourism literature
A Classification for tourism mobile applications
M.A. have been categorized by Kenteris (2009, p104) in three types:

1. Tourist or museum guides with pre-installed applications (no customized options available)
2. Mobile devices used to access to mobile web portals to browse tourist information
3. Mobile electronic guides devices using either wireless or mobile network connections to access context-aware services.

However with the smart-phones proliferation it exist an additional one and these applications are downloaded to mobile devices such touristic guides, location-based services, navigation and orientation tools services.

These new applications are distinct from traditional tourism guides considering their sophistication.
Based in this data the authors propose a two tier categorization:

1. Destination guides
2. Travel tools
Evaluation of Mobile tourism applications
Many theories have been developed to explain the evaluation of mobile application, however one of the more complete was developed for Grün et al., (2008) and it is based in a three delivery factors: Service Delivery, Service Initiation and Service Customization:
Based in that model these authors claim that it is necessary to omit the variable distribution because it don't make many sense among other reasons to talk about electronic products, so they eliminated it from a general analysis of M.A. in this sector.

In evaluation process, authors consider that the main criteria for carrying out a research of mobile applications must have the next features, for collecting data and beginning a comparison method:

1. To include B2C apps that can be used in a travel rather than post or pre-travel.

2. Applications designed for use on one or more smart-phone type, therefore a qualifier is to be web based or downloadable application rather than SMS or voice base service.

3. Finally, a wide sample of apps with these features was selected in order to incorporate enough relevant information for the comparison, considering that they display some features like a spread of tourism activities: flights, restaurants, accommodation, attractions, etc.
M. A. represent the next wave of information access and use, and will alter the way many people interface with and experience a destination.

A framework of reference was presented in the paper to categorize the diverse range of applications available.

In the last part of this article, the authors propose how a comparison method have to be constructed, considering the understanding of mobile tourism applications and their characteristics.

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