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Transcript of DOMESTIC VIOLENCE
Rhetorical Analysis on Domestic Violence
The Basics of Domestic Violence
white and gold dress
"black and blue"
people might get wrong idea
stop ignoring issue
not an illusion
Thursday, July 9th, 2015
About The Ad
The Salvation Army Advertisement
The Salvation Army
Awareness for Domestic Violence
Persuade audience to treat domestic violence as a real issue
Domestic Violence is not an illusion
Ethos, pathos, and logos
It could happen to anyone
Stop avoiding and ignoring the issue
Opportunity for abused women
5,000 women and children
Safety, counseling, day care services, and medical help.
The Salvation Army's way of thinking
Puts ads for the unfortunate
France, R. L. (2015, March 6). Salvation Army uses #thedress to raise domestic violence
awareness. CNN. Retrieved from
Gannon, M. (2012, August). Domestic Violence Often Triggered by Jealousy. Retrieved from
Sorgen, C. (n.d.). When Intimacy Turns Violent. Retrieved from
The Salvation Army. (n.d.). ABOUT THE SALVATION ARMY. Retrieved from
The Salvation Army Southern Africa Territory. (2014). Mobile networking. Work with Abused
Women and Children. Retrieved from http://www.salvationarmy.org.za/index.php/our-work/community-care-development/work-with-abused-women-children
Intimate partner abuse
Appealing to logic
Trend to bring attention