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The Truth is out there
Transcript of The Truth is out there
Dealing with publicity material
Thinking about your role
Journalist as prohpylactic
And it is a journalist's work to find it and provide it.
To inform the public sphere.
The Content Ecosystem
Who is who in the zoo?
Avoiding unhealthy situations
Just what is this thing called truth?
The process of (con) structing the news.
Understanding the role of the journalist.
"the reporter has a vested interest in chaos." - Washing reporter Martin Nolan.
News environments are constrained by time, money and space.
News plays in a space where aberration and destruction are the norms.
AT TIMES there is a mutual co-dependency between PR/RELEASE makers and the media
The Highway man makes the news.
Public relations press releases are by definition propaganda
This is one sided information from the point
of view of the organisation on whose behalf the
release was issued.
Is there such a thing as
a free lunch?
Take the press release as a departure point
Be mindful of how you can be conned.
AIR NEW ZEALAND
We don't promote
We operate without fear or favour
The Companies Office
GO TO A NUMBER OF SOURCES
DON'T ACCEPT AT FACE VALUE