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Steve Jobs' commencement address speech


Fernando Ortiz

on 17 December 2012

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Transcript of Steve Jobs' commencement address speech

Steve Jobs' Commencement Address Speech Historical Background

Steve Jobs' speech talks about his impending death and the importance of living life to the fullest.
He was born on February 24, 1955
Died on October 5, 2011
When Steve was born he was put up for adoption.
He was adopted by Clare and Paul Jobs. His dad was a machinist for a laser company and his mom was an accountant.
Dropped out of college because he had no idea what he wanted to do with his life and didn't know how college would help that. He also didn't want to waste his parent's money. Speaker- Steve Jobs, founder of the company apple. Steve did not graduate from college. He dropped out after 6 months, but stayed around for 18 months taking courses he loved. He was fired from his own company after the board of directors retained some one he hired instead of him. He then joined a company called Pixar, who eventually was bought out by apple. He survived an incurable pancreas cancer operation. After this incident he believed to live each day like it was his last.
Occasion - Commencement speech for Stanford 2005. They just finished their classes is the immediate occasion. Now they need to find their selves in the world.
Audience - Graduates, parents, friends. They are eager young people interested in beginning their lives. Jobs is giving this speech to encourage the graduates to follow their dreams and not just settle for less.
Purpose - To tell students to follow their hearts and do what work they love.
Subject - How he began apple, his down fall and how he was able to pick himself back up. He's speaking about how important it is to love what you do
Tone - Sad, enthusiastic, devastated, grateful, and free. He wants the audience to understand that they have to live every day as if it was their last. He's trying to encourage them to chase their dreams. Steve's attitude in the speech helped reach out to the audience by telling them his near death experience."I had been rejected, but I was still in love. And so I decided to start over." "I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me." These quotes explain to not let something devastating bring you down and find the bright side of a situation and try to make it better. Rhetorical Devices
Juxtapostion - "Never dropped out, I would have never dropped in." "Death single invention of life." "Can't connect dots looking forward only looking backwards."
Assonance - No for too many days in a row, I know I need to change something.
Antistrophe - Repetition of the quote "Stay hungry. Stay foolish." Shifts in tone.
It was uplifting that he was going to an expensive college but them scary when he dropped out.
It was good because he took classes that he loved but he did not have any money, or room or food. He struggled.
He found what he loved, but then got fired from the company he started (Apple) by the board. It was very public, devastating and embarrassing.
Doctors told him to prepare to die. He made it an intellectual concept and ended up surviving through surgery for his pancreatic cancer. Famous Quotes
"Stay hungry. Stay foolish" by Stewart brand who made "The Whole Earth Catalog" and in his last issue he put out he put a farewell address and wrote "Stay hungry. Stay foolish."
"If you live each day as if it was your last one day you'll most certainly be right." This was from an unknown source. Steve read it when he was 17. Speaker's argument/point
Steve Jobs basically just wanted to tell people that it's important to get a job they love and can enjoy doing. To not settle for less than your dream and make yourself happy in life. Three Appeals
Ethos: He uses ethos in this speech mainly in his story about how he built his company up from the garage project to a 2 billion dollar company. Then even after being fired, made two new companies and soon returned to Apple. Also when he talks about his college experience it displays his determination and why he would be a good role model.Pathos: He first uses pathos with a joke when he's talking about type faces and fonts that he put into the mac computers. He says "Since windows just copied mac its likely that no personal computer would have them." Then he appeals to emotions in his last story about death which sets a more serious tone for the speech and to the crowd or readers of the speech Logos: practically none Language
It's not extremely sophisticated but his control of words holds his intelligence. Ex: "It was beautiful, historical, artistically subtle in a way that science couldn't capture and I found it fascinating". None of the words are very high of a level but the order in which they are used makes them mean more. However the overall language is still simple, mainly because he's not focused on credibility. He's focused on relating to the audience and giving advice briefly. Determine whether the speech is rhetorically rich

The speech is rhetorically rich.
Pathos is big in his speech because of the connection with the college students.
His tone throughout the speech is passionate talking about his career and “finding what you love to do.” Determine the appropriateness of the language for the target audience

The language used in this speech is appropriate for the audience. The language he uses is not very difficult and I believe he’s trying to connect to the college students by talking about early in his career and how he got there. Explain whether the speech was well received by the audience.
The audience was primarily college students. I feel his speech was well received by everyone because it is one of his most well-known speeches. Especially well received by college students since his speech was based when he was around their age. He talks about finding a career you love which is a problem with some college students.
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