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Qualitative Research Methodology

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Nancy Campos

on 11 June 2014

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Transcript of Qualitative Research Methodology

The Basics
Research Design
Data Collection
Coding Data & Analysis
What is qualitative research?
What is your research question?
Qualitative Research Methods
Interview Schedule/Observation Guide
Internal Review Board (IRB)
Finding Participants
Purposive Sampling
Quota Sampling
Snowball Sampling
Convenience Sampling
Once data is transcribed/organized, data must be coded properly
Gaining Access
Sometimes can be tough
Easier if you find a gatekeeper
Must answer questions posed by location
What is it?
Why do we use it?
How should we use it?

Main Characteristics
Research that "emphasizes description, induction, grounded theory, and the study of people's understanding" (Bogdan & Biklen)
Use of "soft" data that cannot be easily handled by statistical methods and rich in description
Data collection occurs with and around people in different settings
There is no hypothesis or specific questions to answer - the data speaks for itself
Natural setting as key source of data and the researcher is the instrument
Qualitative research is descriptive - use of words and pictures versus numbers
Preoccupied with process, not just outcomes and products - asks how and why questions
Data is analyzed inductively - the data speaks for itself
"Meaning" is important - how do people make sense of their lives?
Why is it important?
How will you answer it?
Participant Observation
In-depth Interviews
Focus Groups
Artifact/Document review
Case Studies
How will I answer the question?
Make sure to include who, where, how, and why
Can use tools such as HyperResearch to organize data into codes - researcher manually codes
Must have at least .80 interrater reliability score
Once coded, data is separated according to original sample categories - themes emerge
Remember Your Role
Your main purpose is data collection
How will you achieve this best?
Discretion is VERY important!
Hidden dress and behavior codes
Remain neutral
Make the participant feel at ease
Introduction: What is the purpose of this study? Why is it important?
Literature Review: What do we already know? What will this study contribute?
Analysis - include important themes, consistency among participants, outliers, etc.
Conclusion, Limitations, Future Work
Bogdan, R.C. & Biklen, S.K. (1992). Qualitative Research for Education: An Introduction to Theory and Methods. Allyn and Bacon, Needham Heights, MA.

Weis, L. & Fine, M. (2000). Speed Bumps: A Student Friendly Guide to Qualitative Research. Teachers College Press, New York, NY.
Full transcript