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Changing trendz in Hindi Cinema

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Nitesh Agarwal

on 18 October 2012

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Transcript of Changing trendz in Hindi Cinema

1940's - 1960's Changing trends
Hindi Cinema 1960's - 1980's 1980's - 2000's late 2000's Music Controversies
Media Target
& Production budget Awards Actors
Movies Direction
Screenplay Censorship
Ear soothing masterpieces.

Manna Dey , Hemant kumar, Guru dutt, Naushad.

“Mohe panghat pe nandlal” or “ piya tose naina lage re”. Era of the RETRO songs. “Piya tu ab toh aja”,” ye mera dil”. Kishore kumar, Mukesh, Mohd. Rafi, Lata Mangeshkar, Asha Bhosle. Gratitude to Mithun da and of course Bappi Lahiri. A rage amongst the youth with its peppy numbers. Disco Dancer, Koi yahan The Disco phase. Potpourri of diversified beats. This generation has seen every genre of music, be it qawwali, sufi, disco or spiritual. Shreya Ghoshal , Sonu Nigam , Sunidhi Chauhan, A.R Rehman. Announcing a film’s release on a loudspeaker. Cycle-rickshaws and tongas decorated with film posters. Huge hand-painted cloth posters of film stars on billboards. Huge coverage from the media in magazines like Screen and Filmfare. Film premieres used to be a grand affair. The actors maintained their exclusivity and didn’t really go out giving interviews before a release. Cable TV was introduced to India. Music launch parties took over the grand premieres. Hand painted posters were replaced by digitalised ones. Trend of promos on the small screen with crisp edits and song clips that created the much-needed hype. Mobile games based on the films eg Raone. Digital marketing. Celebrities making appearances in reality shows for promotions. Bizarre marketing gimmicks. Awaara (1951) Mother India (1957) Shree 420 (1955) Araadhna (1969) Sholay (1975) Bobby (1973) Anand (1970) Mr India (1987) Chotachetan (1995) Sarfarosh (1985) Burfi (2012) Koi Mil Gaya (2003) Dil Chahta Hai (2001) Revolved around a common man. Struggles in life. Audience could relate to him/her Finally comes out as a man with right morals Violence Action and Romance Emphasis on villains Angry young man phase Comedy, Romance Masala and art films shared the space Era of rich and heavy dialogues. Practise of real cinema. Social issues through stories. Actors have money and big bungalows. Tickets affordable to the common man at a low price. Financially capable additional comforts meant additional admission ticket price. As low as an anna (4 paisa) in Bombay. Movies based on war and independence Deewar (1975) Working class people. Commercial cinema begun. College going people Attraction by peppy numbers Upper Middle Class, Upper Class Ticket price as low as 100rs Watching movies through piracy Indian Cinematograph Act was passed Censor Boards placed under police chiefs in cities of Madras , Bombay, Calcutta, Lahore and Rangoon. Regional censors were independent. Movies censored: Neel akasher neeche Two categories of certificates: ‘U’(universal exhibition) and
‘A’(restricted to adult audiences) Regional censors was abolished brought under the Bombay Board of Film Censors. Movies censored Kissa kursi ka
Sikkim Central Board of Film Censors became known as the Central Board of Film Certification U,UA,A,S certificates issued Movies Censored kutrapathirikkai
kama sutra:a tale of love V/U, V/UA, V/A certificates were introduced. Movies censored: paanch
bandit queen Raj Kapoor
Meena Kumari
Raj Kumar Rajesh Khanna
Sharmila Tagore
Amitabh Bacchan
Hema Malini Anil Kapoor
Mithun Chakraborty
Shahrukh Khan
Govinda Salman Khan
Hritik Roshan
Kareena Kapoor
Amir Khan
Katrina Kaif Golden era of Hindi Cinema All classes of people. Promotions Filmfare Awards (1954) The most prestigous National Film Award (1954) No special technology involved No gossip and controversies Low budget but content rich movies. Dadasaheb phalke award the highest national honour for cinema was introduced. Prithviraj Kapoor and Kanan Devi won this prestigious award during this time. Extreme violence and incorrect portrayal of political figures was seen in movies of 60-80's Big budget and cinematically excellent movies Shot abroad Movies showcased brutality
Graphic nudity Zee cine awards were inaugrated Incline towards a global concept. Use of special effects through advanced technology. Production Budget is very high Apsara Awards was one of the major award.
Award ceremonies are organized abroad with great pomp and show during this phase. IIFA awards were introduced(2004), awarded for excellence in cinematic achievement for bollywood. Stealing concepts of novels and books. Copying from Hollywood cinema. Affairs between celebrities. Item numbers and vulgar promotional posters. Made by : Nitesh Agarwal Prabhjot Kaur Ankita Agarwal Perfection in detailing and technicals. Thank You
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