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PEI preserves - Moving forward with a business strategy
Transcript of PEI preserves - Moving forward with a business strategy
Prince Edward Island Preserve
moving forward with a business strategy
P.E.I. Preserves Company is founded on
instinct, rather than
. Over-diversification with a
lack of strategy
and a dire need for a direction .
What should be done?
non-core areas of company
in the Japanese market
product's reach to new areas
We recommend that P.E.I. Preserves Co.
on its core manufacturing operations and
distribution in Japan to an
Based on the following
P.E.I. Preserves Co. needs to get out of debt
and re-invest in long-term profitable areas.
Internal Financial Analysis
to new markets
Lack of strategy
Lack of operational efficiency
Charisma & ambition
Unique product & quality
Lack of management
High freight expenses
High product costs
Low market share
Increasing demand for high-end
Option to supply restaurants & airlines
Lack of foreign market
Canadian laws do not
protect small competitors
companies, i.e. Smuckers
recession caused a downturn in tourism
Exports of preserves from Canada have been steadily declining
Anne of Green Gables
is a popular association with the location
Manufacturing jam is relatively simple although yield could
be improved considering
extra capacity is available.
regarding packaging and possible
legal barriers in the Japanese market
Finding an appropriate buyer that will take over owning and managing the company
to pay off debt
Peace of mind
Give away ownership
to find a way to sell different business units
on core operations
Dispose of non-core and non-profitable parts of company
Hire management team
to re-invest in successful activities
Finding the right staff will be
of restaurants and garden
Leverage relations with Mitsubishi in the Japanese market to make them an export merchant
Answer demands for preserves from airlines and hotels
Mitsubishi as an export merchant will
of P.E.I. preserves in the Japan
Value Chain Analysis
Marketing & Sales
organic & local fruit
Restaurants and gardens take away from full capacity output of jam.
Partner with expert
Outsourcing provides relief and delivery.
Anne’s Jams is popular with tourists.
Sales & Relationships
of tasks to management team
time to create relationship
entering new markets
Project Time frame
Clear debt - May 2010
Finish hiring - Oct 2010
Re-enter Japan with an export merchant Sept 2010
Reach new markets starting from Feb 2011