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Marketing Plan (Happy Restaurant)

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by

Lee Zenny

on 19 June 2015

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Transcript of Marketing Plan (Happy Restaurant)

Organic food is
healthier
than conventional food.


Happy Restaurant
Product Strategy
Fish Rice Set
Chicken Rice Set
Fried Rice Set
Vegetarian Set
Kids Set
Steam Black Pepper Fish
Steam is the best cooking way on fish, small amount black pepper to bring out that special taste but not to lost the original taste.
Butter Cream Fish
The sauce paste is made by butter and milk, tasty and delicious favor for creamy lover.
Sesame Soy Sauce Fish
Grilled fish with some sesame comes with soy sauce, simple and tasty.

Baked Cheese Chicken
Cheese provide high calcium, baked and melt on the chicken brings out a healthy nutrition dish.
Salty Grill Chicken
Grill in low heat with organic salt. Ready with fresh vegetables.
Sweet and Sour Chicken
Ingredient included fresh pineapple, tomato, pepper and chilly, all organic foods to create this sweet and sour combination.
Omelet Fried Rice
Fried rice wrap with omelet. Tomatoes and cucumber refresh your taste.
Fried Brown Rice
Brown rice is rich in selenium which reduces the risk for developing common illnesses such as cancer, heart disease and arthritis.

Mushroom and Season beans Rice
Suitable for vegetarian. Chosen organic 2 types of mushroom and season bean cook with oyster sauce and some sesame topping gives you highly enjoy and health in the same time.
Vegetarian Mix Rice
Rice mix with pumpkin cubes, nuts, carrots, cotoneaster, and herbs.
Happy Doremon
We will be having Doremon as a signature to Japanese Character and by using fresh cherry tomato and vegetable to decorate the bento.
Happy Mario's Grow Mushroom
For this we are using Mario famous mushroom and by using beautiful colors food to attract kids attention.
Set Lunch of the Day
Drinks
( free to refill)

1.Earl Grey Tea
2.Lemonade Sky Juice
3.Pandan Juice


Place Strategies
Location
IOI Boulevard
Population more than 400,000 from puchong district, Bdr Sunway, Subang Jaya, Petaling Jaya & Bukit Jalil neighbourhoods.
Competitors:
Papparich
Subway
Economy Rice

Price Strategies
Set Menu: RM 10 - RM15
Set Lunch of the Day: RM8 - RM 12
(Every set come with a drinks)


$
Promotion Strategies
Communication Channel
Happy Fishie Day
Happy Chickie Day
Every is a
HAPPIE
Day :)
Happy Veggie Day
Happy Fried Fried Day
Happy
Restaurant
Steamed Chicken
Hai Nan
Clear Ginger and Vegetable Soup
Sweat and Sour Fish
Char Kway Teow
Chef Recommended
If a bug won't bite it, why should you?
Happy Restaurant
Happy Farm
Happy Restaurant
Membership Card
Discount Voucher
Health Conscious
Consumer
Bunting
Social network
White Collar
Middle Class
(12pm - 3pm)
Taste suitable for multiracial
Healthy, Fresh,

Slightly high cost, high price
GST
People are more health conscious

Lots of competitors
Ms Selina Gan
(Founder of Opika)
Organic & Healthy Concept
Publish in Asia Franchise & Business Opportunities
http://www.asiawidefranchise.com.sg/qql/slot/u1396/AFBO%20%20Jul-Sept%202013%20lowres%20.pdf
Student discount
Brand new Menu
Full transcript