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Transcript of Apple vs.Samsung
-positive social contribution Products -Macbook
-iPad Mini April 1, 1976 - Apple Computer founded
1976 - First Apple computer, Apple I, released
1983 - John Sculley, president of PepsiCo moved to Apple
1984 - Macintosh computer introduced
1985 - Apple ousted Steve Jobs
1997 - Steve Jobs returned to Apple as intersamsunim CEO
iPod (2003), iTV (2006), iPhone (2007), Macbook Air (2008), iPad (2010), iCloud (2011) Company Background Samsung's Competitive Advantage -Selection Future Challenges of Samsung -New I-TV Apple's Competitive Advantages Steve Jobs' intellectual prowess Apple vs. Samsung Samsung Apple Management Style Future Challenges Agenda -After Steve Jobs' Death Where does apple stand -Android in the rise of Smart Phone -Apple Release of I-Pad mini -Facing Law Suits From Apple “Where Apple really stands out is in marketing. The company simply seems to understand what will get people excited about its products, and then it executes on that vision. “ -Price Comparative Statistics Apple Samsung 72,800 jobs 369,000 jobs 247.5 billion 156.508 billion Employees Revenue Company Background Products Philosophy & Values Management Style -Company Background
-Philosophy & Values
-Home theater systems
-Co-prosperity -Comply with laws
-Respect customers, shareholders, and employees
-Be socially responsible
-Care for the environment
-Maintain a clean organizational culture Samsung continues to be dominant because of its shrewd marketing, global distribution and efficient production Conclusion "We believe that people with passion can change the world for the better" 1938 - Samsung founded by Lee Byung Chull 1951 - Significant growth 1969 - Samsung Electronics was established 1978 - No.1 manufacturer in the world with 5 million TVs sold 1984 - First 256K DRAM 1990 - Global expansion -Keep everything secret -Innovative human resource policies -Human talent management -Hierarchical culture -Massive marketing -Stay focused! -Obsess over the details -The design leads the way -Don't promote just for the sake of promoting -Directly Responsible Individual