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Transcript of Cognitive Dissonance
Dissonance Aversive Drive Tension of dissonance motivates the person to change either the behavior or the belief. "More important the issue the worse one feels" Humans need to avoid dissonance and establish consistency Reducing Dissonance Three mental mechanisms people use to ensure their actions and attitudes are in harmony Hypothesis #1 Selective exposure prevents dissonance Altering the importance/value of the conflicting belief. "Sure, I have had a few drinks, but I feel fine. I’m not really drunk, plus two and driving isn’t really drinking and driving." Hypothesis #2 Post decision dissonance creates a need for reassurance. Emphasise a new belief that supports your behavior "A lot of drunk drivers arrive at their destinations safely, more drunk drivers make it home than are killed in accidents.” “ I am better off then my friends” Hypothesis #3 Minimal justification for action induces a shift in attitude Changing your behavior all together "I know that drunk driving is bad so I am going to pull of the road and call a cab." Cause-&-Effect of Dissonance Self-Consistency
Personal responsibility for bad outcomes Self-affirmation to dissipate dissonance