Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Cognitive Dissonance

No description

Kate Osowiec

on 17 October 2012

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Cognitive Dissonance

Cognitive Dissonance Theory The distressing mental state caused by inconsistency between a person’s two beliefs or a belief and an action. Cognitive
Dissonance Aversive Drive Tension of dissonance motivates the person to change either the behavior or the belief. "More important the issue the worse one feels" Humans need to avoid dissonance and establish consistency Reducing Dissonance Three mental mechanisms people use to ensure their actions and attitudes are in harmony Hypothesis #1 Selective exposure prevents dissonance Altering the importance/value of the conflicting belief. "Sure, I have had a few drinks, but I feel fine. I’m not really drunk, plus two and driving isn’t really drinking and driving." Hypothesis #2 Post decision dissonance creates a need for reassurance. Emphasise a new belief that supports your behavior "A lot of drunk drivers arrive at their destinations safely, more drunk drivers make it home than are killed in accidents.” “ I am better off then my friends” Hypothesis #3 Minimal justification for action induces a shift in attitude Changing your behavior all together "I know that drunk driving is bad so I am going to pull of the road and call a cab." Cause-&-Effect of Dissonance Self-Consistency
Personal responsibility for bad outcomes Self-affirmation to dissipate dissonance
Full transcript