Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Case Study: Ingress

No description
by

Michael Rabinovitch

on 25 February 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Case Study: Ingress

Case Study: Ingress
User Experience Path
Who did this?

Niantic Labs
(Internal start-up within Google)

What is it?

Locative mobile based, Massively Multiplayer Online Augmented Reality Game (MMOARG)

When did they make it?
Android release: December 15, 2013 (Closed beta on November 15, 2012)
iOS Release: July 14, 2014
Starting Facts
Developer Introduction:
Overall goals or intentions of the project
Related Readings
Down The Rabbit Hole
4. (Optional) Join online social media group like google+ to cooperate with other players in your faction
1. Create account and choose faction
2. Learn basics of game mechanics
Explore real world for in game objects to interact with (hack and build).
3. "Capture, Link, and Field" for your faction to earn personal points as well as points for your faction.
https://plus.google.com/communities/108007615789594962337
https://www.ingress.com/intel
5. (Optional) Participate in live events hosted by Niantic:
https://www.ingress.com/events

https://mapsengine.google.com/map/u/0/viewer?mid=z0XIdAvXXNIU.kGXEKfutXlS8
At the forefront ingress is a game. But ultimately it is apparent the project is in one part an exploration into the mobile location based genre and another point "free" data collection for other Google applications.

Arguably, a less obvious but equally valuable aspect of the project is the massive level of data collection on user path finding in map navigation. If used properly this data will most likely be used to improve Google Maps functionality for pedestrians in 'turn-by-turn' walking navigation.
Success or Failure?
With blogs and a subreddit providing regular updates on the game’s progress, Wikis documenting the minutiae of the game’s story, and a weekly in-game web series produced by Niantic Labs drawing attention to some of the game’s highlights, focusing in equal parts on the narrative and game play. There is still a large amount of activity. There are a few community highlights as well, like when one passionate player got a tattoo of the game’s logo.

The game has a large and passionate player base but may be plateauing in attention.

Purely as a game it appears to be at reasonable success, but as a data research project it's unclear how much benefit is still to be gained.

Blog: http://decodeingress.me/

Subreddit: http://www.reddit.com/r/ingress

Wiki: http://niantic.schlarp.com/
http://decodeingress.me/2013/08/09/the-girl-with-the-ingress-tattoo/#prettyPhoto
https://plus.google.com/116145502326776332565/posts/Po3cRWNxbzN?pid=5845119825028751602&oid=116145502326776332565
Is there a clear story, story world, and/or concept deployed?

Sustainability: Sponsorship
Community
"Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story."
Engaging the narrative over web accessible video, web forums and social media hubs creates a uniquely multi-medium experience.
"What's old becomes new. A story played out through media embedded in the real world as though the fictional events were really occurring. Often meant to be played by communities rather than individuals; often incorporating gamelike challenges like puzzles. "
"A transmedia text does not simply disperse information: it provides a set of roles and goals which readers can assume as they enact aspects of the story through their everyday life. "
-Andrea Phillips,
WTF is Transmedia?
-Henry Jenkins,
Transmedia Storytelling 101
Transmedia can become personal performance
-Henry Jenkins Transmedia 202: Further Reflections
Prof. Henry Jenkins definition of transmedia:
Andrea Phillips definition of Alternate Reality Game:
https://www.ingress.com/
Full transcript