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mellow

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by

Hazel Rea Cabaya

on 12 August 2013

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Transcript of mellow

is a music FM station owned by FBS Radio Network Inc. in the Philippines.
The station's studio is located at Paragon Plaza, EDSA, City of Mandaluyong.
Mellow Touch's predominantly easy listening format continued, gradually increasing pace and energy with the restoration of democratic rule in 1986,until just over 5 years ago, it started to accommodate on-air jocks and began to play largely pop alternative songs in-between the standards love songs.

Today, to emphasize this shift in programming, it has been changed their station title to just plain Mellow 947 ("ninety-four-seven"). Its programs now generally aim to bring out the mello side of pop-alternative and light rock mucic fans.
History
Mellow Touch
DWLL 94.7 first flapped its wings when it made its official transmission on November 16, 1974.

The station relied entirely on the pre-recorded voice-over of retired former DWBL disc jockey Butch Gonzales to bridge segues between songs.

Butch Gonzales' voice also became the Mello Touch's signature voice, as he softly reminded the loyal listeners of tunes for "a bike ride along boulevard", every hour as the Station ID jingle plays.
Operations
Programs
The Holy Rosary Everyday 4:30 am -5 am.
The Wake Up Show (The Happiest Show on Radio) with Vince & Tracy - Weekdays 6 am- 10 am.
Office Radio with NIna and Ingrid (It's how your office should sound.) - Weekdays 10 am-2 pm.
Monday Starters/ BizTalk
Tuesday Fiber/ The Office List
Office Break Wednesday/ Work Word Wednesday
Just So You Know/ Work It!
Career Talk (Thursday)
Hurray It's Friday/ Foodie Good (Friday)
Afternoon Cruise -
Weekdays 2pm-4 pm
Health Day Monday
Thankful Tuesday
Stage 1 Wednesday
Life Lessons Thursday
Movie Day Friday
It is a 24 hour operating station, except Holy Week each year will be sign off the air at midnight of Maundy Thursday and resumes at midnight of Easter Sunday.
Branding
: Mellow Touch
Slogan
: "Sounds Good"
Frequency
: 94.7 MHz
Format
: Adult Contemporary
Power
: 25 kW
Class
: Middle Class
C & C Music Factory -
Weekdays 4pm - 8pm
Scoop of the Hour
Choosy Tuesday
Desert Island Discs - Wednesday 6pm-7pm
Midweek Melee Thursday
10 Strong - Friday 6-7pm
Movies to Watch - Friday 7-8pm
Famous Birthdays - Last part
Mellow Nights -
Weekdays 8pm-midnight
Andie
(Weekends, AK947, 10 am-2 pm
(Sundays), 9 am- noon (Saturdays)
Nina
(Weekdays, Office Radio, 10 am-2pm)
Ingrid
(Weekdays, Office Radio &Afternoon Cruise, 12 noon-4pm)
Chloe/Chris
(Weekdays, C&C Music Factory, 4 pm-8 pm)
Jaybee
(Weekends, Easy Access, 5pm-8pm)
Kyle
(Weekends, AK947, 10 am-2pm (Sundays), 9 am- 12 noon (Saturdays))
Stan
(Weekends, The Morning After, 6-9 am (Saturdays), 6am-10 am (Sundays))
Former Staff
Mike Enriquez
Ryu (Reuben Uy: now in Theater)
Issa (Issa Perez de Tagle; MYX VJ Search 2010 candidate)
Neoli (Neoli Lim)
Guji (Guji Lorenzana)
Maxx (Maxx De Vera)
Tedd Bear (Renzie Baluyut)
Block Digram
Computer with Broadcast Quality Sound Card and Automation Software
Audio Amplifier
FM Tuner
Broadcast
Console
Telephone Hybrid
CD Player
Audio Processor
Low Pass Filter
RF Power Amplifier
Intermediate Power Amplifier
Exciter
Directional Coupler
Headset
Microphone
Telephone Set
Legend:
Audio Frequency
Radio Frequency
FM Transmitter
--------------------------------------------------
--------------------------------------------------
Antenna
Speaker
-----------------------------
-----------------------------
ELECTRO-VOICE RE27ND
DYNAMIC MICROPHONE

DENON DN951FA CD PLAYER
Harris 12 Channel Gold Medalist On-Air Console
FX50 Exciter
BROADCAST ELECTRONICS
FM35B TRANSMITTER
ERI 6-BAY OMNI-DIRECTIONAL ANTENNA
ORBAN 8200 OPTIMOD AUDIO PROCESSOR
Features
Air Staff
Acoustic Foam

MOSELEY PCL6020 STL SYSTEM
Programs
Full transcript