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Alexandra Olesen

on 25 January 2016

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Transcript of Brancheanalyse

Hvilke teorier berøres?
Hvad dækker emnet over?
Brancheanalyse af Beauty Zone
Hvilke begreber er vigtige?
Alexandra, Klara og Freja
- 5 kræfter

- konkurrenterne i branchen: de centrale aktører i branchen. Vurdering af fx konkurrencemæssige positioner

- nye indtrænger: er ikke en del af branchen, planlægger at trænge ind. Her analyseres adgangsbarriere til branchen

- Leverandører: standardiserede/differentierede

- Kunder: konsument/producent markedet (købsadfærd analyseres)

- Substituerende produkter: produkter der kan erstatte de produkter der er på markedet i forvejen
Full transcript