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Samsung Electronics

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amal ahmed

on 14 May 2014

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Transcript of Samsung Electronics

Samsung Electronics
Done by:
Amal Ahmed
Munira Saeed
Fatima Mohammed

Overview
Samsung Background
International Strategy
External & External competitive
Recommendations
Samsung Background
Brief History
Objectives
Values
People
Quite simply, a company is its people. At Samsung, we’re dedicated to giving our people a wealth of opportunities to reach their full potential.
Excellence
Everything we do at Samsung is driven by an unyielding passion for excellence—and an unfaltering commitment to develop the best products and services on the market.
Change
In today’s fast-paced global economy, change is constant and innovation is critical to a company’s survival. As we have done for 70 years, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success.
Integrity
Operating in an ethical way is the foundation of our business. Everything we do is guided by a moral compass that ensures fairness, respect for all stakeholders and complete transparency.
Co-Prosperity
A business cannot be successful unless it creates prosperity and opportunity for others. Samsung is dedicated to being a socially and environmentally responsible corporate citizen in every community where we operate around the globe.

External & Internal Analysis
SWOT
PESTEL
Porter’s 5 Forces Analysis of
Samsung
Strengths
1. Hardware integration with many open source OS and software

2. Excellence in engineering and producing hardware parts and consumer electronics

3. Innovation and design

4. Focus on environment

5. Low production costs

6. Largest share in mobile phones and 2 place in smartphones sales

7. Ability to market the brand

Weaknesses
Patent infringement

Too low profit margin

Main competitors are also largest buyers

Focus on too many products

Opportunities
Growing India’s smartphone market

Growing demand for quality application processors

Growth of tablets market


Threats
Saturated smartphone markets in developed countries

Rapid technological change

Apple’s i TV launch


Politics/ Economic :

Political risks
Business environment
Unemployment rates
Consumer Spending
Environmental:
Maintain competitiveness.

Lead the Digital convergence revolution.

Create products that inspire digital integration across the entire company.

• Environmental protection
• Weather, climate, and geographical location

• 63.2 million smartphone subscribers in the US
• Population receptive to new smartphone
• segments in smartphone adoption
• level of education
• attitudes of work and leisure


Social-cultural
Technology:

• R&D
• product innovation
• applications knowledge

Threat of new entrants:
High
Threat of substitutes:
High

Bargaining power of suppliers:
Low
Bargaining power of Buyers:

Low

Barrie's to Exit :
Low
Vision 2020
Inspire the World,
Create the Future

Mission

To inspire the world with innovative technologies, products and designs that enrich
People’s lives and contribute to a socially responsible, sustainable future

Goal
Quantitative Goals
USD 400 billion in sales,
predominantly No.1 in the global
IT industry & Global top 5
Qualitative Goals
Innovative company
Respected company
Top 10 world’s best workplaces
Creative leader
building new markets
Global enterprise that attracts the world’s best talents
Satisfies Stakeholders
1982-2000

2000year

12month01 Merged into "Samsung Securities and Trust Investment Inc."

1999year

6month09 Largest call center in Korea

1998year

10month11 Opened New York branch office
12month14 First in Korea to sell mutual funds

1996year

7month01 Opened London branch office

1992year

11month02 Incorporated into Samsung Group
11month25 Changed trade name to "Samsung Securities"

1991year

7month01 Changed trade name to "International Securities", initiated stock
trading business, opened headquarters and branch in Apgujeong

1988year

3month28 Initial public offering (stock market)

1982year

9month04 (Han'il Financial Investments) Establishment meeting
10month19 Inaugural meeting, company registration, 20 billion KRW paid for capital


2001-2005

2005year

4month27 Launched "FN Honors Club", a PB service brand
5month08 Concluded a retirement fund consulting contract
with Nomura Securities Co. Ltd.
12month05 Strategic business alliance with China International Trust and
Investment Corporation (CITIC)

2004year

1month13 Launched SMA(Samsung Cash Management Account)
5month15 Launched first annual Global Investor's Conference
6month15 Announced the "Samsung Securities' WAY"(Customer Satisfaction,
Ethical Awareness, Professional Spirit, Teamwork)

2003year

5month20 Acquired London Stock Exchange Membership
10month22 Launched "Samsung Wrap" account

2002year

7month03 Designated as [Korea's Best Investment Bank]
by Finance Asia Magazine
11month08 Opened China branch office in Shanghai
12month16 Moved Samsung Securities Headquarters to Jongro Tower

2001year

3month29 Opened Hong Kong branch office
7month09 Designated as [Best Equity House] by Euromoney Magazine for
three consecutive years


2006 - 2010

2010year

4month13 Tokyo regional office's status elevated to branch office
6month10 Launched UHNW brand and SNI (dedicated offices for VIPs)

2009year

5month06 Proclamation of brand management (slogan: "Create with You")
9month28 Launched an advanced asset management brand 'POP'
10month20 Incorporated into Dow Jones Sustainability Index (DJSI) KOREA
12month07 Moved headquarters to Samsung HQ Building at Taepyong'ro

2008year

7month21 First in industry to initiate an advanced & customized brokerage service
10month16 Strategic alliance in M&A business with Rothschild (U.K.)

2007year

3month21 First in Korea to underwrite inflation-indexed government bonds
(firm commitment underwriting)
6month25 Designated as [Korea's Top Private Bank] by Asiamoney Magazine
10month19 Announced '2020 Global Top 10 Vision' and Employee Conduct
Principles

2006year

5month16 Designated as [Korea's Top Research Company]
by Institutional Investor Magazine (U.S.)
12month11 First place in Korea's Top 3 Customer Satisfaction Index
(KS-SQI, KCSl, NCSI) among securities companies
11month15 Awarded in all (nine) areas of the 2006 Asiamoney Brokers Poll



2013year

1month14 Samsung Securities Value Statement proclamation ceremony
5month20 Commenced IT and next generation systems at the caliber of premium international financial corporations
9month02 Listed in DJSI WORLD (Dow Jones Sustainability Index) 4 years in a row

2012year

2month01 Successfully constructed and subscribed to ANKOR Oilfield Funds
9month13 Listed in DJSI WORLD (Dow Jones Sustainability Index) 3 years in a row

2011year

1month20 Concluded MOU with China AMC (, China's largest fund
management company)
4month18 Declared Customer Satisfaction Innovation (Sympathy 36.5 Campaign)
at Samsung Securities
9month08 First Korean securities company to be listed in DJSI World
for two consecutive years
11month21 Acquired BCM(Business Continuity Management) International
Certification


Legal
• consumer law
• employment law
• health and safety law

Samsung should spend more time on innovation
should Samsung continue to invest more money into research and development
focus on generating qualitative and quantitative growth.
Recommendations
International Strategy
Sustainability
Ethical Issues
Ethical principle:


• Ethical responsibilities to customers
• Ethical responsibilities to shareholders
• Ethical responsibilities to society
• Ethical responsibilities to the profession
• long-term investment

Global Market Strategy
&
Samsung

What are the ethical issues that face Samsung?
Samsung Illegal Labor Practices, 2012
Name:
Samsung Electronics Co, Ltd.
Industries served:
Consumer electronics, Telecoms Equipment, Semiconductors, and Home Appliances
Geographic areas served:
Worldwide
Headquarters:
South Korea
Current CEO:
Dr. Oh-Hyun Kwon
Revenue:
US$ 327 billion (2013)
Branches
: 59 in 46 countries
Employees:
427,000 (2013) in 50 countries
Main competitors:
Apple Inc., Nokia OYJ, Intel Corporation, LG Display and LG Electronics, Sony Corporation, Texas Instruments Inc., Lenovo Group Limited, Hewlett-Packard Company, Sanyo Electric Co., Ltd., Toshiba Corporation, SK Hynix Inc., Western Digital Corporation and others.

References

http://www.samsungsecurities.com/csr/engagement.do?cmd=list&MenuCode=M020102
http://www.strategicmanagementinsight.com/swot-analyses/samsung-swot-analysis.html
http://www.samsung.com/ae/aboutsamsung/samsungelectronics/vision2020.html
http://managementstudyguide.com/pestle-analysis-of-samsung.htm
http://www.samsung.com/us/aboutsamsung/corpcitizenship/environmentsocialreport/environmentsocialreport_EthicsManagement.html
http://www.idealessaywriters.com/sample/samsung-marketing-analysis/
http://www.samsung.com/us/aboutsamsung/citizenship/oursustainabilityreports.html
http://www.samsung.com/us/aboutsamsung/sustainability/sustainablemanagement/
http://cct424-samsung.wikispaces.com/PESTEL
http://www.samsung.com/us/aboutsamsung/sustainability/environment/eco_products/eco_design.html
http://www.samsung.com/us/aboutsamsung/citizenship/oursustainabilityreports.html
http://www.samsungsecurities.com/csr/ethics.do?cmd=list&MenuCode=M030301
http://www.slideshare.net/jaysumanrinku07/samsung-strategy?qid=6b553c22-7370-4448-b39b-2fb78e3fb354&v=default&b=&from_search=6
http://managementstudyguide.com/porters-five-forces-analysis-of-samsung.htm
Full transcript