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Product Life Cycle

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Jose Alves

on 19 September 2012

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Transcript of Product Life Cycle

Product Life Cycle
Marketing Strategies What is PLC? Sales Sales and profits Time Introduction Growth Maturity Decline 1st step Finished 2nd step Spark Last step Start (cc) image by nuonsolarteam on Flickr Product life cycle stages Inform potential consumers
Induces product trial
Secures distribution
Sets price strategy Introduction Growth Maturity Decline José Alves Products have a limited life Products sales pass through diferent stages Profits rise and fall at the diferent stages of PLC Products require diferent strategies in each fase of plc Sales Profits Marketing strategies: Marketing strategies: Marketing strategies : Reduces price
Product modification
New channels of distribuiton
Market modification
Shifts promotion strategy Adds new product features
Expands distribuition channels
Enters in new market segments
Shifts promotion strategy
Review price strategy
Improves product quality Increase investment
Maintain investment
Drop unprofitable customers or products
Divesting Marketing strategies:
Full transcript