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chim chau yu

on 24 November 2009

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Transcript of sd2005

SD2005 DE Team leader
Vivian Teammate
Tracy, Rita, Miu

Why we choose G.O.D & IKEA

What we learn though study these two artifacts
Our feeling about “shopping bag”
Common things in our daily life

Interesting, funny

Can get shopping bag anywhere

Easy to get the information
Shopping mall + reasons
The connection of shopping mall and shopping bag
1st shopping mall - Ocean Terminal
(1966 Tsim Sha Tsui)
- have their own shopping bag in short period
> can't compare
> shopping store
- have their own department shopping bag http://images.google.com/imgres?imgurl=http://www.urthinking.com/hk/album/old012.jpg&imgrefurl=http://www.urthinking.com/hk/ship.htm&usg=__cTNHLtegPfmxzhQFQiUUj1pX4KU=&h=350&w=495&sz=19&hl=en&start=7&um=1&tbnid=42uHmy2GUDsYTM:&tbnh=92&tbnw=130&prev=/images http://picasaweb.google.com/lh/photo/JX5RDIovf56BpUlzXvw1Pw Two artifacts (B&Q & IKEA ) Final two artifacts (G.O.D & IKEA) close down
in september 2009 Final Timeline Comparision
- form & function Ocean Terminal in 70's(photo taken by Kelvin Tang) Ocean Terminal in 1966 G.O.D IKEA comparision
- 4 aspect Politics & Economy
Culture & Lifestyle World & Society Science & Technology Comparision
- form & function G.O.D IKEA The problems we faced What we learn Our view of future
and feelings SD2005 Design, Culture and Technology IKEA G.O.D IKEA G.O.D IKEA G.O.D IKEA Environmental Policy (plastic bag tax)
– 50 cents for one plastic bag

Creativity industry
- six industries (2009 policy)

Economic blooming
> purchasing power increasing

Post - modernism
- local culture merge with new style
> match with the design element of
> 100% HK pop culture

Cock bag
- reform the old bag to new style

China took back HK(Colonial)
- low a sense of belonginge &
conservation on culture

Yeppie & small living environment
> the quality of life increase
> the view of shopping is changed Modernism
- standardize & formulize lifestyle
- e.g. the housing policy in 60's
> match with the style of IKEA
- e.g. Home Ownership Scheme
> they have financial independent ability
- e.g. Taikoo Shing(1970)
> self-sufficiency

Yellow and blue colour (Sweden’s flags)

1997 Transfer of sovereignty of HK

2003 SARS
- affected business

- change the way of design

90’s Home goods market is polarized

The form of 2 bags are similar

Company strategy / brand identity : keep clean
> contrast with the busy world

Envirnmental protection
> reusable bag
A biodegradable bag
– eco-friendly The end ~Bye Bye Conclusion G.O.D Before computers
> limitation
colour - single colour printing press
typesetting - hand-made font type
handles - 2 or 3 color
> it is a style & icon at that time

After computer
> offset press(1903)
> digital press(1993)
Full transcript