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Food Mood

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on 6 January 2016

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Transcript of Food Mood

Shopping list
Recipes
Calories
Value Proposition
We provide
an easy,
personal,
and customised food planning,
regarding budget,
location,
an priorities of each user.
"
"
.
.
Samuel Buche
"Brain Stormers"
Costs
Selling Price
Reasons for failure
Laura Arrufat
Jose Garcia
Clara Lopez
Olivier Stobart

EF318 New Enterprise Development Project
Our 3 first IDEAS
Pill wristband
Student cleaning app
Food Mood
Human Resource
CEO
Marketing
Operations
Finance
Key Features
Weekly budget
List of products
Where
Easy recipes!
Food Quality
Traditional Dishes
Partnerships
with
Supermarkets
DISCOUNTS
COMMAND SERVICE
"Foodie
Movement"

Market Research
Gap

not covered yet
Lack of confidence from our investors

Inadequate promotion
College students
Low-medium
income
Food Mood
Promotion

Maintenance

WHICH RESOURCES ?
Research & Surveys
Budget
Free
SUPPORTS
RECIPES
Advertising
Calories
Recipes
Quickness
Weekly
Budget
Administrative expenses
and licensing

GYM
Dietician
Partnerships
Cheapest
Deals
Discounts
SAVING
MONEY
it gets bad
Italian
food
Spanish
food
Chinese
food
Location
managed
How do you
want to eat?
Normal
Healthy
Very healthy
Existing apps
Food Mood
Easy
Fast
Budget
Lecturer:
Damien Downes
Development

&
Design
(freelance designer)
costs
Average cost
this kind of apps
€25,000 - €35,000
Premium
Profits
Sponsorship
associates
Lack of commitment from

Insufficient downloads

Uselessness

our
Complexity
Full transcript