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Berghs IC New Digital Landscape

Lecture for Berghs Interactive Communication
by

Michael Kazarnowicz

on 25 September 2014

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Transcript of Berghs IC New Digital Landscape

The new digital landscape
NEW BEHAVIORS
History
The 90 - 9 - 1 principle
http://nowi.cz/toyotaAustralia
http://nowi.cz/toyotaAustraliaVideo
150 621
Right now …
2.4 billion people online (34% of world population)
79% North America
50% of Swedish three year olds use the Internet
… and 40% of two year olds
63% Europe
The one machine
Our collective subconscious
Our collective memory
The top 3 most googled terms
Facebook
Youtube
Google
Our tool for collaboration
Our collective conscience
Our identity
… from which we cannot hide
… but which we yet aren't comfortable with
Which isn't (really) new
Where one of the major currencies
does not have an exchange rate to
USD, EUR or SEK
DISRUPTION
wanted $ 10000
got $ 137 000
>
$483 000 000 opening weekend
$775 000 000 first 5 days
1. Harry Potter
2. Harry Potter
3. The Avengers
4. Transformers 3
5. Spider-Man3
1. Grand Theft Auto V
2. COD Modern Warfare 3
2. COD Black Ops
3. COD Modern Warfare 2
4. Grand Theft Auto IV
There's no chance that the iPhone
is going to get any significant
market share. No chance.
It's a $500 subsidized item.
- Steve Ballmer, VD, Microsoft, 2007
I'd prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get. - Steve Ballmer about the iPhone 2007
Kids today don't want to pay for "culture". They want everything for free.
Which changes how we work
Jobs that didn't exist in 2003: SEO specialist, social media manager, app designer
Average american: 5-7 jobs in a lifetime
Students in 2010: 10-14 jobs by the age of 38
... where you make your own stage
A possibility that far from everyone takes
advantage of
"Be honest and do good shit"
- @Jocke Jardenberg & Sofia @Arvegard
FUTURE
Quantified self
Internet of things
Cloud computing
3D printing
http://www.socialbakers.com
http://www.twittercensus.se
https://www.iis.se/docs/SOI2012.pdf
https://www.mentimeter.com/p/03e2ef878948/do-you-have-a-strategy-for-who-you-add-on-socialnetworks-like-facebook-and
https://www.mentimeter.com/p/02ce1cdd6aa9
http://nytmarketing.whsites.net/mediakit/pos/
https://www.mentimeter.com/p/c4b1604212e7
https://www.mentimeter.com/p/a85a23113700
43% Latin America
40% Middle East
28% Asia
16% Africa
1.15 billion Facebook accounts (48%)
500 million Twitter accounts (estimate)
~1 billion Google+ accounts (estimate)
$2 billion
$3.2 billion
INTRODUCTION
Full transcript