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Berghs IC New Digital Landscape
Transcript of Berghs IC New Digital Landscape
The 90 - 9 - 1 principle
Right now …
2.4 billion people online (34% of world population)
79% North America
50% of Swedish three year olds use the Internet
… and 40% of two year olds
The one machine
Our collective subconscious
Our collective memory
The top 3 most googled terms
Our tool for collaboration
Our collective conscience
… from which we cannot hide
… but which we yet aren't comfortable with
Which isn't (really) new
Where one of the major currencies
does not have an exchange rate to
USD, EUR or SEK
wanted $ 10000
got $ 137 000
$483 000 000 opening weekend
$775 000 000 first 5 days
1. Harry Potter
2. Harry Potter
3. The Avengers
4. Transformers 3
1. Grand Theft Auto V
2. COD Modern Warfare 3
2. COD Black Ops
3. COD Modern Warfare 2
4. Grand Theft Auto IV
There's no chance that the iPhone
is going to get any significant
market share. No chance.
It's a $500 subsidized item.
- Steve Ballmer, VD, Microsoft, 2007
I'd prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get. - Steve Ballmer about the iPhone 2007
Kids today don't want to pay for "culture". They want everything for free.
Which changes how we work
Jobs that didn't exist in 2003: SEO specialist, social media manager, app designer
Average american: 5-7 jobs in a lifetime
Students in 2010: 10-14 jobs by the age of 38
... where you make your own stage
A possibility that far from everyone takes
"Be honest and do good shit"
- @Jocke Jardenberg & Sofia @Arvegard
Internet of things
43% Latin America
40% Middle East
1.15 billion Facebook accounts (48%)
500 million Twitter accounts (estimate)
~1 billion Google+ accounts (estimate)