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The Phronesis II Feel Good World

by

Olinga Taeed

on 4 September 2016

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Transcript of The Phronesis II Feel Good World

The Internet-of-Value markets are not bounded by financial value

Uniquely IoV can transact and disrupt much larger
multi-sector intangible value applications

Phronesis World
Seratio
Existing markets and existing technologies
The power of attribution of other values ...
paid staff get
rewarded with
normal currency
Where do the people spend it? Let's start by measuring the social value of the vendor as well ... we can also measure their products, processes, suppliers, etc
... or the small retailer, with perhaps more local social provenance?
Do you spend it with the big supplier, may be with high financial value but low social value? ...
TOTAL VALUE
All Sectors
measure.attribute.transact
#goodistrending

so what can we do
with a ledger that captures
both quantitative and qualitative
value?


step into
Phronesis World
and experience the
Feel Good

factor
a world where the
goodness

we all do is
recognised and rewarded

a simple informed world enabling
good purchases
and
choices

a
currency
and
exchange
for
good

in August 2016 alone top 30
good
related
hashtags reached over
3 billion people

the socially conscious audience is
burgeoning

`
#charity
#philanthropy
#recycle
#poverty
#peta
#csr
#sustainability
#mentalhealth
#generosity
#cleanenergy
#socialimpact
#modernslavery
#charitycrowdfunding
#ethicalpurchase
#charityfoundation
#peoplecare
#socialconscious
#responsibly
#alternativeenergy
#cleanenergy



#fairtrade
#community
#greenpeace
#esg
#aid
#volunteering
#giving
#socialenterprise
#organic
#dogood
#begoood
#goodkarma
#familyvalues
#citizenship
#ethicalleadership
#impactinvestment
#citizenpower
#alternativetherapy
#feedtheworld
#wellbeing

combining Blockchain and S/E Ratio technologies to diverse communities can articulate value through one currency
Inform
goodness
in retail,
work and
leisure
Enable social
currency to
be earned,
spent
and gifted
Source,
verify
and store
the
provenance
COMMUNICATE

TRANSACT


RECORD
N G O
NGO distributes
its accumulated
social currency to
its unpaid helpers
a dAPP can interchangeably
store and transact both financial and non-financial digital blockchain currency

Let the blockchain mobile App inform you ...

it can even give you live value measurement of financial and social value

or superimpose on the shop front with augmented reality

and pay with your App or shop loyalty card

... the possibilities are endless
The retailer too can use its accumulated social value eg.
report in its CSR report to entice more customers
trade it like Carbon Credits
donate to communities
Public Corporate IoV NGO Community
V A L U E
Tangible Intangible
First, recognise there are two kinds, and together they form Total Value
Tangible Value systems, like financial currency, are well established
Recent advances in Fast Data and Sentiment Analysis have enabled the capturing of
non-financial value.
Internet-of-Value represents a ledger of all kinds of transactions
blockchain technology is transforming the transaction world
Merging technologies allows the
Internet-of-Value to extend its ability to capture Total Value ... in one block
tangible block
eg. bitcoin, ethereum,
steem ...
intangible non-financial
block eg. qualitative data ...
boundaries are expanding
We are the market leader in the measurement of intangible value, we call our open source technology the Social Earnings Ratio and it represents a digital currency for good, $ . It is verifiable, objective and efficient.
We can digitise any value, and can even convert sentiment into financial value.
Using S/E Ratio each transaction, product, process, organisation ... can be described simply by 2 numbers.
$ $
+
tangible
intangible
+
S/E Ratio =
seratio technology is transforming
the social innovation world
Social Earnings Ratio represents a ledger of social and environment transactions
Using proven existing technologies opens up new and scalable applications
R E T A I L
Every single indicator suggests an upward trend towards a
socially conscious consumer
NGO's, like Fairtrade, Oxfam and many others create social value
We begin by first measuring their social value at the point of last financial audit
With credit non-financial social value, the NGO is free to award it for volunteering

Phronesis II
Retail - Social Media - Authentication
mainstreaming Internet-of-Value
by attaching an attribute to every block
NGO creates value
Social Media
Everyone wins ...

NGO
Retailer
Volunteer
Consumer
Community
Retailer
Is this a new market? No.
Store loyalty cards are as old as the hills. But this is rewarding good people, good stores and good transactions. Only Seratio attributed blockchain can make this happen using exising technology - today.
'NPS' for Blockchain
digital good
|
digital gratitude
|
digital provenance
our digital conscience
#digitalgood
#digitalgratitude
Social media, revenues and endorsement markets continue to grow
Endorsement
Whether brand support, advertising, product placement, sponsorship, social media likes, mentions, followers, viewers, community size, CTR or any other kind of indicator of endorsement ... drives alignment and positive sentiment.

Endorsement sentiment is rewarded
Celebrity Branding
Very efficient conversion of sentiment to reward. High Sentiment | High Value
Vlogger Promotion
Affiliate Marketing is generally financially motivated
Medium Sentiment | Medium Value
Vanity Metrics
Referral Marketing relies on trust and personal relationships
Low Sentiment | No Value
One Block
Multiple Applications
Seratio
Blockchain Marketplace
Meeting demand in existing markets
and existing technologies

Seratio Block
Value Exchange
Both hard Financial
and soft Non-Financial
Value
Barbara Mellish MBA ACIB MIRM
CEO

barbara.mellish@seratio.com

THINK TANK: http://www.cceg.org.uk
APPLICATIONS: http://www.socialearningsratio.com
COMMERCIAL: http://www.seratio.com
ALLIANCE: http://www.bisgit.org
Phronesis I:
Phronesis I: The World of Value
$ $
+
Seratio
S/E Ratio = =
$
$
+
Social Earnings Ratio is nothing new. S/E Ratio , established 2011, is the leading open source, non-financial, digital metric applied across intangible value at all levels; s/e is the corollary to the globally adopted financial metric, the Price Earnings Ratio (p/e)
The Seratio Blockchain
R
R
R
TM
So what are we adding ...
We attribute other values to an existing block
A blockchain to represent integrated hard financial value with soft non-financial value
A way to digitally capture intangible meta assets
We're a build to Blockchain applications
An internal currency to exchange Total Value
The integrity of the anonymity remains secure
Authentication
#digitalprovenance
Can we do this without ...

BLOCKCHAIN?
No, you have to disconnect the hard and soft components to an integrated block. For example, you have to provide the assurance that you can obfuscate people's value and values, just like FIAT currencies when making a simple transaction

SERATIO?
No, there is no other digital, non-financial, intangible value system that has been accepted world-wide, and capable of objective, repeatable and fast SaaS computation
Building the Phronesis World
We aim to play our part in creating the Internet-of-Value world where we digitally exchange and transact all kinds of value as easily as we email.

We are looking for people, partners, and pilots to help us in this journey
Join Us
And once you can
measure

it
...
... you can
attribute it
To every piece of data
To every block
To every blockchain
To every cryptocurrency
Keeping the integrity of the original data completely in tact and uncompromised
Phronesis I: A world of value
Phronesis II: Real world transactions, today
Phronesis III: Imagine the future
Digitising Value
What ... no reward .... nothing
... not even a thank you?
Welcome to Digital Gratitude
word-of-mouth marketing generates more than twice the sales of paid advertising and 92% of global consumers trust it more ... yet no reward
FOLLOW
JOIN
say
thank
you
The rewarder decides to capture their non-financial value through online SaaS or buy $ credits
+
Makes digital currency micro-payments as thank-you at a conversion rate the rewarder sets
The endorser transacts it, gives it to charity, gets discounted coffee ... or just spends it with retailers
Is this a new market? No. It's well established that promotion enhances the total value of any campaign, brand, or idea. But only a Seratio attributed blockchain currency can open the market up to a much broader audience. It's circular as the rewarder
gains value
Provenance is the search for qualitative information on products, money, art ... to give us assurance built on trust. Authentication leading to Certification is the means of communicating and attributing the provenance to the item. It allows us to identify and de-risk the transaction from illegal usage or from being associated with things which we are not aligned
So let's illustrate this through two large scale industries that currently struggle with provenance, acting as a barrier to mainstream their offering.
Cryptocurrency
Bitcoin et al have all struggled with anonymity and the predilection towards Dark Web usage and lack of transparency
Clean Supply Chains
All products struggle to convey wholesome provenance dogged by Modern Slavery and other ethical challenges
TRANSPARENCY IN SUPPLY CHAIN


TRANSPARENCY
IN DIGITAL CURRENCY
Product
Authentication
and
Certification
Measure Non-Financial Value of the creating entity
This gives S/E Ratio between Financial Value ($) and Non-Financial Value ($ )

For integrity this occurs at least at point of financial reporting eg. annual accounts or tax returns for individuals

Live updates every few secs
Attribute the S/E Ratio to every product/service/project
Every product has a seratio block attribute.
The price of the component is the size of the blue
S/E determines the red/blue ratio
Sell the product
Each transaction carries both price (financial) and transparency (non-financial) value

We can isolate the which value we attribute eg. modern slavery, or we can aggregate values
The b2b buyer aggregates the blocks
The buyer buys from different sources the components required, and aggregates the blocks giving a provenance of the final product/service/project
Product labeling conveys provenance
This delivers buying decision information at point of purchase
+
Provenance
eg. Modern Slavery - products are not black or white. Suppliers social value cover a grey spectrum; we attribute that to the product
eg. Money Laundering - money is not good or bad. Senders social value cover a rainbow spectrum; we attribute that to the transaction
Transaction #1
Transaction #2
Transaction #4
Transaction #3
Creation
Currency is Mined
At creation, cryptocurrency is neutral on provenance

It has no non-fnancial value

It is all financial value

At all points in the blockchain anonymity is kept in tact
First Transaction
Sender can choose to acquire non-financial value attribution

A seratio attribute is a certification that it is likely to come from a more socially conscious sender, or more easily accepted by financial institutions, or as a statement of virtuosity

No attribute does not imply money laundering or corruption - there are many reasons why the sender may wish not to apply an attribute

To receive a social attribute we measure the s/e ratio of the sender, whether company or individual at time of last financial audit or tax return
Second Transaction
The new sender may choose to add their own attribute

The new receiver may demand that the block has the sender's attribute

The receiver can also aggregate several attribute blocks if the blockchain allows for it
Third Transaction
This sender decides not to add any further attribute, nor does the prospective receiver demand it

The existing attribute within the blockchain cannnot be erased

Adding financial value but no added non-financial value will dilute the s/e ratio
Fourth Transaction
This Institutional receiver sets its own standards on provenance

It can examine the entire blockchain for an audit trail of social transactions, but the ID of the previous transactions remain anonymous

If the attribute passes the minimum/maximum set by the Institution, then the transaction can be accepted or rejected

The Institution can even set what kinds of non-financial transaction attribution is needed eg. yes to helping people, no to environment
Currency Authentication and Certification
So What's the Big Deal?
All these solutions are possible through the consistent application of one simple attribute. A very simple, elegant, here-today way of capturing more than just tangible value and opening up Blockchain to a much broader audience. We believe Seratio to be that attribute.


Is authentication something new? No. certification, tagging and labelling industries are well established. Digital verification is common in domain registration. We have extended the use of the industry by adding a digital attribute for the intangible word
* not to be confused with a blockchain smart contract - this is a decision agnostic attribute part of the data stream following the data neutrally and capable of informing the smart contract but not necessarily part of it
*
Value is both hard tangible financial value and soft non-financial intangible value

Intangible Value is exchanged and transacted all the time, although it goes unrecorded, unrecognised and unrewarded

We measure and digitise intangible value

We articulate that value as a currency

Our proven methodology is automated, qualitative and consistent

S U M M A R Y
We enable total value exchange which will revolutionise the adoption of blockchain and cryptocurrencies

There is already existing market and technology capability

We are a build to blockchain smart attributes

We are a build to cryptocurrencies

Total Value exchange will revolutionise market adoption

So What?
Intro
Apps
About
Retail
Phronesis I
Social Media
Authentication
#goodistrending
Tech
Use arrows to continue or
navigate directly by clicking on the flag tip on the next slide
M E N U
Phronesis
I
Intro
Apps
About
Tech
This is a 10 minute presentation, but if you're in a hurry ...
Full transcript