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Sharecare 2014

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by

Mischa Cohn

on 24 September 2014

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Transcript of Sharecare 2014

Driving Healthy Outcomes Through Collective Innovation
What is Sharecare
Sharecare is changing the way patients and providers find, learn about, and engage each other in the new digital healthcare ecosystem.
Connecting Brands with Consumers Across the Health Journey
Health Visionaries
* #1 Nielsen Rated Daytime Program with over 5M daily viewers
Delivering a message of healthy living at television’s massive scale*

Helping people live healthier lives by connecting them to personalized resources
Brand contributes to condition conversation and knowledge base

Capture motivated long-tail search consumers via exclusive ownership of condition-relevant:

Q&As
Topic Centers

Participate alongside trusted expert contributors

Integrate brand content and KOL expertise
Impact Patient Education
Foster an ongoing 1:1 relationship with your best prospects and patients

Syndicate brand assets within a central environment

Patients
“Follow” your brand
and related topics so that Brand updates become readily visible within followers’ own personalized
Sharecare Activity Feeds
Tailored projects that motivate, challenge and support consumers to achieve health goals:

Weight loss
Fitness
Sleep
Diabetes
Smoking cessation
Stress


Brand presence at the critical moments of truth when consumers begin making measurable impacts on living healthier lives

Impact Health Outcomes Through Actionable Projects
Over 250 Programs resulting in 2:1 ROI or better

Brand contributing to the awareness, education and patient motivation process via condition-relevant:

HealthGuides
Doctor Visit Guides

Driving consumers to initiate and maximize Doctor discussions

Brand marketing objectives integrated within user experience
Contribute to Patient-Doctor Discussion
Brand Asset Syndication Module
Native Ad: Brand Supplied Answer
Largest library of health video content - over
10k assets
and growing

Aligning brands with thought- leaders in health, tips, answers and more

Targeted Placements: pre/post-roll, display adjacencies, & brand video syndication

Franchises:



Brand Profile Hub
Help Patients Build Support Communities
Personalized consultation tool helping patients identify their individual health problems

Reach condition-specific prospects and patients as they engage AskMD app across both laptop and mobile device environments

Position Brand front & center as a treatment solution at a critical point in the healthcare journey



AskMD App
Capturing interest, diagnosis, treatment, and caregiving status around 100's of conditions

Sharecare utilizes this rich database for initiating actionable health and wellness programs for opted-in members

More than 33M tests taken
to date

RealAge Test
Sharecare Health Alliance
Health Journey
130Million +
Unduplicated
As Seen On...
targeted
brand integration
for illustrative purposes only
Full transcript