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Farm & Table
Jack Garretton 26 July 2013
Transcript of Farm & Table
Company: Farm & Table Co.
Who is on the block?
How are we different?
How to get the word out?
Specifically to target audiences
What kind of advertising?
Management & Ownership
Owner: Jon and Jack Garrett
General Manager: Jon Garrett
Chef/Kitchen Manager: Sunshine Cafe dude, per Jon Garrett or Robyn Garrett (cuisine)
Maitre D./Dining Manager: per Jon Garrett
Bartender: per Jon Garrett
Sommelier: per Jon Garrett
Spending v. Revenue
(farm and table)
Why finance this venture?
Why will this venture be successful?
Why am I the right person for the job?
Name: ferme à la table (french for Farm and Table)
Style: there is a movement gathering significant momentum in the US right now regarding whole foods - whether organic or no, straight from the farm meat and produce is a market trend worth betting on
Location: the bridge street district of Phoenixville, PA has seen a gentrification in the last decade which brings a significant upper-middle class sample of the 422 corridor out for shopping, dining, and entertainment
ferme à la table - phoenixville
Artisans Gallery & Cafe
Black Lab Bistro & Bakery
Black Walnut Winery Tasting Room
Bistro on Bridge
Molly Maguire's Irish Restaurant & Pub
Pickering Creek Inn
Dominic's Ristorante Italiano
Soltane Breads & Spreads
Sips Bistro & Bar
Steel City Coffeehouse
Fenix Martini Bar
Hacienda La Michoacana
Iron Hill Brewery & Restaurant
Xpress Pizza & Grill
White Anglo-Saxon Person
Lunch - Pharma employees, ages 21-55
Dinner - Local school district family & friends, ages 13-65
Late Night - Local college and graduate students, ages 26-42
Hours of Operation:
Tuesday - Thursday
11am - 10pm
11am - 12pm
9am - 12pm
9am - 10pm
Employee Headcount: (during open hours +1)
1 line cook
Jack's Farm (jacksfarm.net)
Pikeland Pastured Poultry
Philly CowShare (www.phillycowshare.com)