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SAMSUNG

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by

Christina Yang

on 31 December 2013

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Transcript of SAMSUNG

SAMSUNG
STRENGTH
*Wide product-range
*Brand value
*High economic scale
*Vertical integration(forward & backward)
*The support of Korea

*Without it’s own OS & software
*Low profit margin
*Lack of representative innovations 

OPPORTUNITY
*Expansion of mobile market
*Combination of other Samsung products

THREAT
*Patent issue
*Pressure of anti-monopoly and anti-plutocrat from the social public
*Keep being creative
*Lack of development talents


WEAKNESS
Schedule
*How much you know about us
*More analysis
*Before you enter into Samsung
*Chat with CEO
*Our Future
1938
1994
2000
1980-1993
*Global Market

1994-1996
*The New Management Era
*Quality first

2000-Now
*No.1 global market share
*Leader of Electronics Industry

1938-1980
1980
*Heavy Industry
*Petrochemical Industry

Five Forces
Supplier Power
*Least impact on Samsung

*BEFORE: Upstream enterprise
(Semiconductors and

LCD panels took 56% of revenue)

*AFTER 2010: END PRODUCT
(Smart phones become its main source of the revenue 74%)

Buyer Power
*Uncertain smart phone market

*Brand Royalty & Identity

*Does Samsung get this profit?

Threat of substitute
*Un-obvious effect.

*If I forget to bring my HTC out, what can’t I do? and what can I do to
reduce
my anxiety?

*Basic yet VITAL function : PHONE


Threat of Rivalry
*The biggest rivalry : Apple

*Now and then competitiveness

*Samsung is the biggest supplier of the Apple. And Apple is also the biggest custom of the Samsung

Potential New Entrants
*Three most possible outcomes :
a) More useful functions
b) Superphone
c) Subphones

WELCOME TO
Inspire the world. Create the future
Group 13.

Next Critical 10 years
Develop 5 future industries
*Biological Pharmacy
*Medical Equipment
*Solar Power
*LED
*Robot

Keep in Mind that...
Everything can be changed ,
except your wife and children
Creativity
+
Partnership
+
Talent
Human Resource
Samsung Values
Promoting a creative corporate culture
*"We believe that a creative corporate culture grows from the quest for new technologies and application."

*Building Great Work Place (GWP)
*Talent Management


Respect Global Diversity
*85% of its sales in overseas markets
*Half of the regular staff are
foreign workers
*Recruit & retain global talent
*Fair evaluation & compensation for performance
*Labor-management cooperation
*Addressing Employee Grievances

Education for enhancing core competencies
*Coping with environment changes
*Division-level Courses
*New employee Education
*Career development & reemployment

Age: 61years
PhD in Electrical Engineering from Stanford University
Joined Samsung 1985
Vice Chariman/CEO since June 2012- Present

Vincent Tseng
Personality Traits
Hofstede’s cultural dimensions
*You and the board make most decisions without consulting subordinates.
*The use of authority
*The lack of delegating important tasks to employees.

Power Distance dimensions
Collectivist/Individualist dimension
*Trying to create a “We” mentality
*Long-term employment
*Decisions are made to what is best for the group.
*Focus on belonging
Full transcript