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Garnier (L'Oréal) - Beauty Water

By GR8
by

Kibingwa Andy

on 9 October 2015

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Transcript of Garnier (L'Oréal) - Beauty Water

By GR8
TOMSTER
TARGET GROUP
No children
Trendy
MESSAGE
STRATEGY
THE BLOGGERS
Invitation to a wellness event

Presentation of the product

Free samples
NATURAL BEAUTY CONTEST
BEAUTY COMMUNITY
People can share their opinion, ideas and their own beauty secrets

Interaction between the consumers and the company

Getting more insights in the customers’ needs
To create a buzz
Opportunity to upload a picture of your natural beauty moment

People can vote on pictures

Winner will be the face of the product
Beauty has a lifestyle
Foutain of Beauty
Launching of the product

Pictures in Photo Booth

Opportunity to share it on Facebook
Lives in a big city
Aged 20 - 30
Female
Natural products
Social and outgoing
Appearance
Billboards to promote bluetooth
TABLE OF CONTENTS
Target group
Message
Strategy
THANK YOU FOR YOUR ATTENTION
ANY QUESTIONS ?


Beauty - lifestyle

Beauty more than appearance

Feeling good is looking good

PRESENTED BY
Carolin Staller
Tanja Lindholm
Dahnea Themen
Nada Moubayed
Jochen Vanpoeyer
Sophian Kadi
Andy Kibingwa
Website of Garnier to see ranking
Full transcript