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It really is that simple.

Jessica Golson

on 1 May 2010

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Transcript of Vanity

Research Unorganized Cluttered Overwhelming Goals Refine image Maintain value Offer transitional pieces The Vanity Girl Responsible Technologically savvy Real Busy Appreciates simplicity The Campaign Targets the responsible girl Emphasizes convenience and simplicity Drives to website Relatable situations, memorable solutions It really is that simple. Store Facelift Clean Uncluttered Mirror website Website Before After Sales Promotion Vanity-To-Go Car Chalking Event Outdoor tents Social media Local businesses Incentives Public Relations - Publicity Semi-Annual Philanthropic Jeans Drive Twice per year Promotional Tote Discounts Online options Online Integration DIY car chalk Post on social media sites Easy donation options Nontraditional Sales Promotions Guerilla tactics Environmentally-friendly Unique Build brand awareness Advertorial Television Outdoor Radio YouTube Social Media Vanity has ~ 600 Twitter followers; Competition has 76,000+ Vanity has ~ 7,000 fans on Facebook; Competition has 1 million +
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