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Transcript of Timeline
Caleb Bradham invents Pepsi Cola and begins to grow the company. 1965
PepsiCo, Inc. is founded through the merger of Pepsi-Cola and Frito-Lay. Herman Lay is chairman of the Board of Directors of the new company; Donald M. Kendall is president and chief executive officer. The new company reports sales of $510 million and has 19,000 employees. 1961
Frito-Lay, Inc. is formed by the merger of the Frito Company and the H. W. Lay Company. 1977
PepsiCo acquires Pizza Hut, Inc. through an exchange of stock. Pizza Hut shareholders receive 1.55 shares of PepsiCo, Inc. common stock for each share of Pizza Hut.
PepsiCo acquires Taco Bell through an exchange of stock. Taco Bell shareholders receive 1.43 shares of PepsiCo, Inc. common stock for each share of Taco Bell. 1986
•KFC is acquired from RJR Nabisco, Inc. by PepsiCo, Inc., for approximately $840 million.
•The corporation is reorganized and decentralized. Beverage operations are combined under PepsiCo Worldwide Beverages; snack food operations are combined under PepsiCo Worldwide Foods.
•PepsiCo stock splits three-for-one.
•PepsiCo purchases 7Up International, the third largest franchise soft drink operation outside the United States. 1988
•Pepsi-Cola International enters a landmark joint venture agreement in India.
•Renewed accord with the Soviet Union extends PepsiCo trade relationships.
•Hostess Frito-Lay, a major new partnership in Canada, is formed with Hostess Foods in Canada. 1991
•PepsiCo purchases an equity position in Carts of Colorado, Inc., the leading manufacturer and marketer of mobile merchandising equipment. It is sold in 1995. 1992
•PepsiCo purchases an equity interest in California Pizza Kitchen. It is sold in 1997.
•Frito-Lay and General Mills agree to merge snack food businesses in Europe. 1994
•Pepsi-Cola launches its sports drink All Sport. It is sold in 2001.
•Pepsi-Cola International acquires Indian company, its first big bottling plant in Bombay.
•PepsiCo and Starbucks form the North American Coffee Partnership to jointly develop ready-to-drink coffee beverages. 1997
Taco Bell, Pizza Hut and KFC businesses is spun off as Tricon Global Restaurants, Inc. Tricon Global Restaurants later becomes YUM! Brands, Inc. 2000
•Pepsi-Cola teams up with Yahoo Inc., the biggest web navigation company, in a multimedia marketing campaign aimed at teens and young adults.
•PepsiCo, Inc. and The Quaker Oats Company reached an agreement to merge.
•PepsiCo completes the acquisition of a majority stake in South Beach Beverage Co.
•PepsiCo sales are $20 billion and the company has 125,000 employees at year end.