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Zack Sandor-Kerr: Brand Evangelist for Hire

Zack Sandor-Kerr is @GIOinTO. He is your social media ambassador. He is GIO's strategic social media editorial intern

Zack Sandor-Kerr

on 18 October 2010

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Transcript of Zack Sandor-Kerr: Brand Evangelist for Hire

Zack Sandor-Kerr
My name is Zack.
I want to be the strategic online brand ambassador
(aka social media editorial intern) for GIO.

I'm a writer who uses language deftly.

I'm a social media user who networks voraciously.

I'm a human who eats delicious food (like pizza) hungrily. Torontonian Social Media Guy Environmentalist Explorer Education and Employment Experience Wilfrid Laurier University United Way Toronto
Youth Assisting Youth
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Humber Public Relations Frontier College Aboriginal Summer Reading Camp Coordinator 2007 Hons. BA, Religion & Culture
Hons. BA, Global Studies 2004 - 2008 Wilfrid Laurier University Residence Life Residence Life Don 2006 - 2007
Resource Development Coordinator 2008 2004 2010 Recruitment and Communications Coordiator 2009 - 2010 Graduate Certificate 2010 Social Media "It's kind of a big deal, right?" "Right, but you've got to leverage it properly." Social Media Can: Build relationships
Foster and leverage interconnectedness
Develop community
Strengthen brands
Facilitate new levels of engagement
Enable interaction between brands and consumers 51% of Facebook users are more likely to buy from brands they are fans of.

67% of Twitter users are more likely to buy from brands they are followers of.

Consumers are more likely to recommend brands that they engage with on social media. Source: http://www.cmbinfo.com/news/press-center/social-media-release-3-10-10/ Social Media Builds Relationships and Trust Relationships and Trust Strengthen Brands Therefore ... But you already knew that, which is why you're hiring a social media editorial intern. So why do you want this guy blogging about zipping
through Toronto on this thing? About Me What I Can Do How I Will Do It I'm passionate, active, committed, intelligent, energetic, sociable
I'm a talented writer and social media-savvy guy
I'm creative, driven and engaged
I care about the environment and issues of sustainability
I like to have fun. Lots of it.
When I connect with a brand, idea or cause, I'm all in. Leverage and grow social capital to move ideas
Win Google results through search engine and social media optimization
Build and personify the GIO brand in Toronto
Have fun documenting the fun I have
Prove It. Facebook Flickr Blogs YouTube I am interested in Community Connectedness Creativity Collaboration Community is my context Leverages possibilities Spreads ideas Begets greatness Mosaic Marketing
2008 Brand Ambassador "Zack is at the top. He is among a few stars that have emerged out of the several hundred students of social media that I have encountered. I will hire him the first chance that I get. Feel free to call me anytime for a more glowing reference. 647-407-9598."

Humber PR Professor, Social and Digital Media.
Writer, entrepreneur, consultant, former CEO.
- Michael Cayley I'm not sure about the exact conversion rate, but I'm told that pictures are worth a lot of words.

Storytelling will come to life as photos build a summer narrative of electric scooter-riding.

Weeeeee! The blog will tie it all together:

Flickr, YouTube, Twitter, Foursquare and Facebook
will drive readership.

The use of sidebar tools, social media optimization and linking strategies will win Google results.

Powerful, flawless writing will provide content.

My blog strategy also includes guest posts on
other blogs across Toronto Twitter Tweet tweet. I like Twitter. Its ability to connect people is unprecedented on the social web. What's more, other people who like Twitter tend to be extremely generous of themselves and their time ...

Once you build those relationships.

I can build those relationships. 647-838-3945
http://zacksandorkerr.blogspot.com I don't just talk social media.

I do social media. http://twitter.com/ZackSandorKerr Foursquare Check me out, checking in!

If I'm going to be zipping around Toronto,
the Foursquare community is going
to know about where!

Just so you know, I already have the
Twitter handle @GIOinTO.
Kinda catchy, don't ya think?
I could be GIO in T.O. On Twitter, I make connections and build relationships. I listen conversations to understand, and then pipe in to add value. I don't broadcast. I engage.

Follow along and join the conversation. http://zacksandorkerr.blogspot.com Pizza Friday is a blog about Community, Connectedness, Creativity and Collaboration. It is named for a beloved family tradition, where we have enjoyed - usually homemade - pizza on Friday nights.

I blog to be read.
I blog to make people think.
I blog to add to conversations and create dialogue.

Visit Pizza Friday and comment.
So give me a call.
Let's talk about
how I can use social
media to document
a summer with GIo. (click on this link) (click on this link) As a regular Facebook user, I ignore ads.
I don't ignore my friends.

I like keeping up with what they're doing, and they like keeping up with me.

Many of my friends are explorers and environmentalists
just like me. Imagine the possibilities if they took the GIO
scooter for a spin and were tagged in a photo?

Advertisers can't get into my friends' news feeds.

I can.

I've been known to dabble when it comes to
YouTube and telling stories on film.

A YouTube channel will enhance this digital
narrative by adding motion, sound and
a touch of the personal.
Full transcript