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Transcript of GREEN MARKETING
The Emergence of Corporate Environmentalism as a Marketing Proposition
Business firms become more competitive
and raring in finding new strategies.
Reconnect company success with ecological and environmental awareness.
Good relationship of business and society together.
"The process of selling products/services based on their environmental benefits. Such as product or service may be environmental friendly or produced in an environmentally friendly way." (Kiran,2012)
reduction of harmful waste
substantial cost savings
Earning greater profit.
Respect for natural resources.
Prevent any odd changes
in the world
Protecting and saving
Hypotheses 1: Green marketing strategy has an impact on consumers buying patterns.
recognize ecological labels
or green energy labels
on the products
Hypotheses 2: Consumers prefer eco-friendly products.
Eco-friendly products are affordable and safe to use.
Consumers prefer green products to improve the world.
Hypotheses 3: Consumers are willing to buy eco-friendly products even if it have higher price.
Willing to buy eco-products
for higher price.
Some consumers are not willing
Least Purchasing Power
15-17 yrs. old
Greater Purchasing Power
18 and above respectively
5-point Likert-type rating scale
What are the factors that you consider in buying products?
What environmental issues nowadays are you aware of?
Do you prefer eco-friendly products?
Does eco-friendly products affect your buying decisions?
Are you willing to buy eco-products in spite of its high price?
(15-17 YEARS OLD)
(18 AND YEARS
The aim of this research is to examine the effect of green marketing strategy to
The hypotheses agreed that green marketing
affects the decision of the consumer
examines their awareness both on eco-friendly products and environmental issues
does not only help the business firm to earn greater profit but also, it helps to restore the green environment.
improves the consumer’s lifestyle through healthy way and motivates them to purchase eco-friendly products
improves the career of business in the industry as they help to improve the health of the planet
As the companies and consumers become more aware on the issues about the environment, they start preserving and appreciating the value of creation
Willingness to buy
Willing to pay
for higher price
Green life is a better and healthier for the future generation.