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Mountain Dew

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by

Andrew Holstein

on 26 April 2010

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Transcript of Mountain Dew

Protecting the product keeping the product together Identify the product Protection during transport Uses an aluminum can to hold contents Air tight seal both with cans and bottles in order to keep carbonation
from expiring the tough plastic and hard metal keep contents constantly under pressure
to make it as refreshing as possible Product is kept together with a small spout to keep contents from spilling Product also kept together in packs of 6 or more with plastic rings or cardboard boxes Mountain dew has had a very standard logo for years the logo itself is the name It has a modern styling along with its throwback logo that has become popular again Protected usually delivered by truck in plastic slotted cartons It is delivered this way to keep from the product being jostled causing carbonation to expire Products are loaded into stores and kept chilled It is put on refrigerator shelves in convenience stores 12 packs are usually stored in boxes on shelves (not
refrigerated Storage of the product
Full transcript