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MeMoree

Overall description of the idea
by

Luigi Cavaliere

on 16 June 2013

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Transcript of MeMoree

The market
Personal digital contents
The context
MeMoree
Need
(some help)?

Remember the emotions
New way to share
Idea
Business Model
Basic functionality
Team
Luigi Cavaliere
Adriano Puleo
Roadmap
Current processes
Photos
Texts
Videos
Music
Infinite creation of personal digital contents of every moment of the life;
Local storage on a directory structure or throughout specific applications (iPhoto, iMovie, ..) for an "advanced" management system;
(Low) use of contents;
Storage of superfluous and old contents on external storage devices.
"One day" we'll back to contents of the past again
We want to save all our memories
Too much contents
Low use of contents of the past (our memory!) because we look first at the most recent events
Low level of emotion
Broad sharing on (social) networks;
1to1 sharing;
Online process
We want to know everything about our contacts (also indirectly)
We want to share everything
Privacy?? Control??
Low use of contents of the past (our memory!) because we look first at the most recent events
Low level of emotion
Local process
in real life
the intrinsic value of the information perceived by humans is a function of the time in which the information exists
in internet
thanks (or due to) to the internet revolution, the value of information is inversely proportional to the time in which information exists
Some dilemmas
1. Do we want to lose the value of our past?

2. Is it right that on the networks, people have the same importance?

3. Is it right that people can fight because something happen on a social network?
I don't want to lose my past
I'm
different!!
Where are my emotions?
Objectives
an app

for the management of contents with an emotional structure dimension;

put the
user
and
emotions
at the center of his personal digital environment.

create a sensible behavior of the digital content collection

share memories (memories = package of different digital contents)

navigate through the memories, using emotions as criteria
Scheme
A way to save memories
contents
emotions
Texts
Videos
Music
Photos
Content
TAG (time, place, people)
emotional TAG
emotional TAG
personal status
happiness
sadness
melancholy
thoughful
angry
distressing
state of relations
1 to 1
time
X
a
b
R(X~a) ;≠ R(X~b) ;≠ R(X~c)
Expected results
Social mission
Give users the possibility to create a social environment as similar as possible to reality;

The dimension of this kind of social network is not “as wide as possibile” but strictly connect with real behavior of humans in reality;

Users decide the hole cycle of life of a digital contents on the network;

Give users the possibility to share and to enjoy (alone or with others) memories.
create an environment where users can enrich the information of contents (using emotional tags);
gather different digital contents giving the same quantitative and qualitative information, building a memory;
understand the different status of people, hiding (not deleting) inconvenient contents;
relive and to retrace the emotions of the past and to experience the same and, maybe, new emotions.
local
sharing
Share memories with friends;
Share (if wanted) both contents and tags.
Someone with whom you share a memory can decide to edit (for his own management) the emotional tags.
A memory can be public (for all) if all users tagged into the memory allow.
Too much contents
TIME
Memory
Texts
Videos
Music
Photos
Products
time
Memory
Not only persons
person
business
content
product
emotion
Result
a product is part of a memory;
non-invasive advertising
Users
businesses
know what kind of emotions their products inspired
show the collection of contents (catalog) structured according to the user's emotions
advertise through the products of the past
c
$
Businesses
up to 10 products
n. products
free
premium
unlimited
emotional tag on tagged products
only notice
type of emotional tag
MeMoree for business (suggested products)
Add suggested products (up to 10 for free accounts, unlimited for premium) with some emotional tags --> (Payment with CPE)
presence on the monthly ranking
Premium business account
Cost per Engagement (CPE) for "sponsored products ads":
2013
2014
First prototype development
hypothesis of startup creation
improvements development
GO
users deal with sponsored product accordingly to the emotional tags of the product and emotional status of the user/emotional status of a memory;
only if a user clicks on the ads, business will pay;
If a user clicks on the sponsored product, he'll be redirected to the business's catalog.
Copyright by Luigi Cavaliere - luigicavaliere@me.com - 3494096007
contents
people
emotional
tagging

enjoy
App (desktop + mobile)
what is it?
shared decisions;
flexible working hours
Facebook
Twitter
Instagram
Spotify
Google +
Flickr
Picasa
iPhoto
iMovie
Dropbox
Google Drive
Skydrive
iTunes
50 €/year
YOU
Luigi Cavaliere
Date of birth:
Nationality:
Studies:
30/10/1986
Italian
Economics (University of Trento)
Current Job:
TIS innovation park
MeMoree
Full transcript