Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
You can change this under Settings & Account at any time.
New Product Development
Transcript of New Product Development
Topic 4 Group 4
Problems Womack Faces
Problems Womack faces
Need for a better idea of what customer is looking for with new product development
Product follow-up surveys
Makes the customer feel involved
Improves relationship with manufacturer
Better products are developed
Impliment a survey system for customers
Send feedback to manufacturers
Advertise to customers to be directly involved in making the product better
Best incentive is money
Lack of product development structure
Lack of information management
Step 2: Marketing
Step 3: Incentives for the Distributor
Actively market that you want to hear customer's new product ideas
marketing extends beyond email and phone adverstising
customers feel empowered
performance based incentives
Negotiate discount terms with manufacturer
Compensation for distributor
Providing a service
Bigger sample size for the manufacturer
Solution: Step 1
Problems Womack is Facing
Do you have an Idea for a New Product?