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Apple

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Ian Lockhart

on 27 November 2013

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Transcript of Apple

Apple Inc.

History
SWOT
4 P'S
The Marketing Genius
History
How It Started
Steve Jobs
Steve Wozniak
1976
1977
1981
First Apple Computer Designed
Apple II Developed
First Personal Computer Designed
For Mass Market
IBM Introduces PC
First Competitor
Before Steve Jobs
Was CEO
1985
1986-1990
1998
1991
1984
1983
John Sculley Named CEO.
1983
Original Mac Is Introduced To Customers.
$2495
1984
1985
Jobs Resigns From Apple.
Develops NeXT.
Apple Struggles Financially As Their Sales Decrease With The Start Of PC's.
1986-1990
First Power Books Released.
1991
Microsoft Releases Window's 95.
1993
Apple Purchase NeXT Technology.
1996-1997
1993
1996-1997
Steve Jobs Returns.
iMac Hits The Market.
1998
1999
Airport Is Launched On iBook.
1999
Steve Jobs As CEO
2000
2001-2013
2011
Jobs Becomes CEO
Apple Releases New Products
Constantly Updates Older Software
Steve Jobs Dies
SWOT Analysis

Strengths-Weaknesses-Opportunities-Threats
Strengths
&

Weaknesses
Brand Known Name
No Major Changes
"Brand is one of the many intangible assets that drive profitable growth"
High Quality
(Apple tops brand table as Samsung makes strides, Financial Management)
Marketing
& Advertising
Finances
2012 Revenue
$157 Billion
$ 74 Billion
All The Products Do The Same Thing
High Prices
Post Steve Jobs
Opportunities
Popular Brand
Can Afford Risk
Growth Of Tablets & Smart Phones In Markets
High Demand For iPhone & iPad
iTV Launch

(2015)
Threats
Rapid Change In Technology
Competition Creating Similar Products
Smart Phones

Tablets
The 4 P's
-Product
-Price
-Place
-Promotion

iPod
Mac
iPad
iPhone
Shuffle

Nano

Touch

Classic
Nano
$149
Touch
From $299
Shuffle
$49
Classic
$249
MacBook Pro-Retina Display
From $1349
MacBook Air
From $999
iMac
From $1349
iPad Air
From $519
iPad Mini-Retina Display
From $419
iPhone 5
C
From $599
iPhone 5
S
From $719
Where Can I Buy One?
Retail
Online Store
Simplicity
Relaxed Shopping
Ease
Beauty
Welcoming
Promotion
Product Launches
Word Of Mouth
Advertising
Advertising
Product Launches
Interest
Excitement
Launch
Word Of Mouth
Apple logo white:
Keith. (2012, August 13). White Apple Logo on Black Background. Clipart. Retrieved from http://www.clker.com/cliparts/3/w/P/g/w/m/white-apple-logo-on-black-background.svg
 
Apple background:
(2013, October 9). Stylish White Apple Logo Wallpaper. Photograph. Retrieved from http://4.bp.blogspot.com/-Zp8-nUVliys/UHw2fnTVRbI/AAAAAAAACTU/2altB4H2G2U/s1600/Apple-logo.jpeg
 
Apple Commercial:
Every Apple Ad. (2013, October 13). Apple iPod + iTunes Ad – Pop Lock (2005). Retrieved from
 
Steve and Steve Photo:
Szczepaniak, J. (2013, May 7). Steve Wozniak Discusses Early Apple Years and Basic. Photograph. Retrieved from http://www.gamasutra.com/blogs/JohnSzczepaniak/20130507/191813/
 
IBM Logo:
http://img2.findthebest.com/sites/default/files/687/media/images/IBM_Tivoli_Storage_Manager_Fas_167121.png
 
Steve Jobs Memorial:
Guglielmo, C. (2012, October 22). Untold Stories About Steve Jobs: Friends and Colleagues Share Their Memories. Photograph. Retrieved from http://blogs-images.forbes.com/connieguglielmo/files/2012/11/Steve-Jobs-dates.jpg
 
Microsoft Logo:
http://3.bp.blogspot.com/-mPh7lr-L5kw/URx8FtZsRYI/AAAAAAAAAU8/1Rl4GwVdyhM/s1600/microsoft-logo+(1).jpg
 
Apple logo silver:
Swisher, K. (2005-2013). Silver Apple Logo. Logo. Retrieved from http://edibleapple.com/wp-content/uploads/2009/04/silver-apple-logo.png
 
Evolution of technology:
Sarayu01. (2012, October 1). The Age of Exploration Blog. Photograph. Retrieved from http://ageofex.files.wordpress.com/2012/10/evolution-phones1.jpg
 
Smart Phones:
Williams, S. (2013, February 14). Five Fantastic Adventures in Smartphone Technology. Photograph. Retrieved from http://blogs.cio.com/sites/cio.com/files/u7727/Smartphones.jpg
 
Tablets:
PC Advisor Staff. (2012, December 19). Best Tablets of 2012. Photograph. Retrieved from http://cdn3.pcadvisor.co.uk/cmsdata/features/3416876/Best_tablets.jpg
 
iPod nano:
Apple Inc. (2013). Apple iPod Nano. Photograph. Retrieved from http://store.apple.com/ca
 
iPod touch:
Apple Inc. (2013). Apple iPod Touch. Photograph. Retrieved from http://store.apple.com/ca
 
iPod shuffle:
Apple Inc. (2013). Apple iPod Shuffle. Photograph. Retrieved from http://store.apple.com/ca
 
iPod classic:
Apple Inc. (2013). Apple iPod Classic. Photograph. Retrieved from http://store.apple.com/ca
 
MacBook Pro Retina:
Apple Inc. (2013). Apple MacBook Pro Retina. Photograph. Retrieved from http://www.apple.com/ca/macbook-pro/
 
MacBook Air:
Apple Inc. (2013). Apple MacBook Air. Photograph. Retrieved from http://www.apple.com/ca/macbook-air/design.html
 
iMac:
Apple Inc. (2013). Apple iMac. Photograph. Retrieved from http://www.apple.com/ca/imac/design/
 
iPad Air:
Apple Inc. (2013). Apple iPad Air. Photograph. Retrieved from http://www.apple.com/ca/ipad-air/design/
 
iPad mini:
Apple Inc. (2013). Apple iPad Mini. Photograph. Retrieved from http://www.apple.com/ca/ipad-mini/
 
iPhone 5C:
Apple Inc. (2013). Apple iPhone 5C. Photograph. Retrieved from http://www.apple.com/ca/iphone-5c/
 
iPhone 5S:
Apple Inc. (2013). Apple iPhone 5S. Photograph. Retrieved from http://www.apple.com/ca/iphone-5s/design/

Futureshop:
Ontario Sailing Association. (2006). The Ontario Sailing Association Gala. Logo. Retrieved from http://www.ontariosailing.ca/media_lib/Images/Events/Celebration_of_Sail/FutureShopLogo.jpg

Bestbuy:
Adelina. (2012, October 12). Best Buy Logo. Logo. Retrieved from http://fenix-tech.com/wp-content/uploads/2012/10/best-buy-logo.jpg
 
Walmart:
(2013, January 28). Walmart Logo. Logo. Retrieved from http://jewelersforveterans.org/wp-content/uploads/walmart-logo.jpg
 
Apple store Santa Monica:
Apple Inc. (2013). Apple Retail Store. Photograph. Retrieved from http://www.apple.com/retail/thirdstreetpromenade/
 
Apple store London
Apple Inc. (2013). Apple Stores. Photograph. Retrieved from
http://images.apple.com/uk/retail/store/galleries/coventgarden/images/coventgarden_gallery_image4.jpg
 
Tv ad:
Haeger, T. (2007, March 19). Apple’s “Get a Mac” Campaign. Photograph. Retrieved from http://upload.wikimedia.org/wikipedia/en/a/ab/Imamacimapc.jpg
 
Old school tv:
Gwinnett Medicial. (2012, June 19). Get Real. Photograph. Retrieved from http://3.bp.blogspot.com/-iL3VgGJUVR4/T-CPl8vmTFI/AAAAAAAAAMM/zv2ZKuxbhYc/s1600/OLD+SCHOOL+TV.jpg
 
Apple billboard:
Hall, K. (2011, July 25). Apple plans its biggest store for NYC’s Grand Central Station. Photograph. Retrieved from http://www.dvice.com/sites/dvice/files/images/Apple-Store-Grand-Central-Station.jpg
 
Youtube logo:
Right Startups. (2012). Youtube for iOS. Photograph. Retrieved from http://static.rightstartups.com/wp-content/uploads/YouTube-for-iOS-app-icon-full-size.jpg
 
Apple Store Shanghai:
Apple Inc. (2013). Apple Store Locator. Photograph. Retrieved from http://images.apple.com/ca/retail/home/images/gallery/gallery-5.jpg

Key Note Ad:
Smith, T. (2013, October 22). Apple Keynote Event Live Stream LINK: iPad 5, iPad Mini 2, Macbook Pro 2013 launch; watch online video, blog coverage. Photograph. Retrieved from http://d.christiantoday.com/en/full/17824/apple-ipad-event-october-2013.png?w=380&h=378&l=50&t=40
 
Key note
(2013). Apple Keynote Presentation. Photograph. Retrieved from http://img.ibtimes.com/www/data/images/full/2013/10/27/423935.jpg
 
Iphone release:
Wolphin, S. (2012, September 20). Was the All-Night iPhone 5S Line Worth the Wait. Photograph. Retrieved from http://rack.2.mshcdn.com/media/ZgkyMDEzLzA5LzIwL2NhL2lwaG9uZTVzbGluLjE5ZTU1LmpwZwpwCXRodW1iCTk1MHg1MzQjCmUJanBn/9a87fcbc/d7f/iphone-5s-line.jpg
 
Justin Bieber iphone:
Kikica. (N.B.) We Heart it. Photograph. Retrieved from http://www3.images.coolspotters.com/photos/941769/justin-bieber-and-iphone-5-gallery.jpg
 
I phone in public:
(2013, April 26). Apple – iPhone 5 – TV Ads – Photos Every Day. Photograph. Retrieved from
http://www.icreatemagazine.com/wp-content/uploads/2013/04/Apple-iPhone5-Ad-Main.png





















Keith. (2012, August 13). White Apple Logo on Black Background. Clipart. Retrieved from http://www.clker.com/cliparts/3/w/P/g/w/m/white-apple-logo-on-black-background.svg
(2013, October 9). Stylish White Apple Logo Wallpaper. Photograph. Retrieved from http://4.bp.blogspot.com/-Zp8-nUVliys/UHw2fnTVRbI/AAAAAAAACTU/2altB4H2G2U/s1600/Apple-logo.jpeg
Every Apple Ad. (2013, October 13). Apple iPod + iTunes Ad – Pop Lock (2005). Retrieved from
Szczepaniak, J. (2013, May 7). Steve Wozniak Discusses Early Apple Years and Basic. Photograph. Retrieved from http://www.gamasutra.com/blogs/JohnSzczepaniak/20130507/191813/

http://img2.findthebest.com/sites/default/files/687/media/images/IBM_Tivoli_Storage_Manager_Fas_167121.bng
Guglielmo, C. (2012, October 22). Untold Stories About Steve Jobs: Friends and Colleagues Share Their Memories. Photograph. Retrieved from http://blogs-images.forbes.com/connieguglielmo/files/2012/11/Steve-Jobs-dates.jpg
http://3.bp.blogspot.com/-mPh7lr-L5kw/URx8FtZsRYI/AAAAAAAAAU8/1Rl4GwVdyhM/s1600/microsoft-logo+(1).bpg
Swisher, K. (2005-2013). Silver Apple Logo. Logo. Retrieved from http://edibleapple.com/wp-content/uploads/2009/04/silver-apple-logo.png
Sarayu01. (2012, October 1). The Age of Exploration Blog. Photograph. Retrieved from http://ageofex.files.wordpress.com/2012/10/evolution-phones1.jpg
Williams, S. (2013, February 14). Five Fantastic Adventures in Smartphone Technology. Photograph. Retrieved from http://blogs.cio.com/sites/cio.com/files/u7727/Smartphones.jpg
PC Advisor Staff. (2012, December 19). Best Tablets of 2012. Photograph. Retrieved from http://cdn3.pcadvisor.co.uk/cmsdata/features/3416876/Best_tablets.jpg
Apple Inc. (2013). Apple iPod Nano. Photograph. Retrieved from http://store.apple.com/ca
Apple Inc. (2013). Apple iPod Touch. Photograph. Retrieved from http://store.apple.com/ca
Apple Inc. (2013). Apple iPod Shuffle. Photograph. Retrieved from http://store.apple.com/ca
Apple Inc. (2013). Apple iPod Classic. Photograph. Retrieved from http://store.apple.com/ca
Apple Inc. (2013). Apple MacBook Pro Retina. Photograph. Retrieved from http://www.apple.com/ca/macbook-pro/
Apple Inc. (2013). Apple MacBook Air. Photograph. Retrieved from http://www.apple.com/ca/macbook-air/design.html
Apple Inc. (2013). Apple iMac. Photograph. Retrieved from http://www.apple.com/ca/imac/design/
Apple Inc. (2013). Apple iPad Air. Photograph. Retrieved from http://www.apple.com/ca/ipad-air/design/
Apple Inc. (2013). Apple iPad Mini. Photograph. Retrieved from http://www.apple.com/ca/ipad-mini/
Apple Inc. (2013). Apple iPhone 5C. Photograph. Retrieved from http://www.apple.com/ca/iphone-5c/
Apple Inc. (2013). Apple iPhone 5S. Photograph. Retrieved from http://www.apple.com/ca/iphone-5s/design/
Ontario Sailing Association. (2006). The Ontario Sailing Association Gala. Logo. Retrieved from http://www.ontariosailing.ca/media_lib/Images/Events/Celebration_of_Sail/FutureShopLogo.jpg
Adelina. (2012, October 12). Best Buy Logo. Logo. Retrieved from http://fenix-tech.com/wp-content/uploads/2012/10/best-buy-logo.jpg
(2013, January 28). Walmart Logo. Logo. Retrieved from http://jewelersforveterans.org/wp-content/uploads/walmart-logo.jpg
Apple Inc. (2013). Apple Retail Store. Photograph. Retrieved from http://www.apple.com/retail/thirdstreetpromenade/
Apple Inc. (2013). Apple Stores. Photograph. Retrieved from
http://images.apple.com/uk/retail/store/galleries/coventgarden/images/coventgarden_gallery_image4.jpg
 
Haeger, T. (2007, March 19). Apple’s “Get a Mac” Campaign. Photograph. Retrieved from http://upload.wikimedia.org/wikipedia/en/a/ab/Imamacimapc.jpg
Gwinnett Medicial. (2012, June 19). Get Real. Photograph. Retrieved from http://3.bp.blogspot.com/-iL3VgGJUVR4/T-CPl8vmTFI/AAAAAAAAAMM/zv2ZKuxbhYc/s1600/OLD+SCHOOL+TV.jpg
Hall, K. (2011, July 25). Apple plans its biggest store for NYC’s Grand Central Station. Photograph. Retrieved from http://www.dvice.com/sites/dvice/files/images/Apple-Store-Grand-Central-Station.jpg
Right Startups. (2012). Youtube for iOS. Photograph. Retrieved from http://static.rightstartups.com/wp-content/uploads/YouTube-for-iOS-app-icon-full-size.jpg
Apple Inc. (2013). Apple Store Locator. Photograph. Retrieved from http://images.apple.com/ca/retail/home/images/gallery/gallery-5.jpg
Smith, T. (2013, October 22). Apple Keynote Event Live Stream LINK: iPad 5, iPad Mini 2, Macbook Pro 2013 launch; watch online video, blog coverage. Photograph. Retrieved from http://d.christiantoday.com/en/full/17824/apple-ipad-event-october-2013.png?w=380&h=378&l=50&t=40
(2013). Apple Keynote Presentation. Photograph. Retrieved from http://img.ibtimes.com/www/data/images/full/2013/10/27/423935.jpg
Wolphin, S. (2012, September 20). Was the All-Night iPhone 5S Line Worth the Wait. Photograph. Retrieved from http://rack.2.mshcdn.com/media/ZgkyMDEzLzA5LzIwL2NhL2lwaG9uZTVzbGluLjE5ZTU1LmpwZwpwCXRodW1iCTk1MHg1MzQjCmUJanBn/9a87fcbc/d7f/iphone-5s-line.jpg
Kikica. (N.B.) We Heart it. Photograph. Retrieved from http://www3.images.coolspotters.com/photos/941769/justin-bieber-and-iphone-5-gallery.jpg
(2013, April 26). Apple – iPhone 5 – TV Ads – Photos Every Day. Photograph. Retrieved from
http://www.icreatemagazine.com/wp-content/uploads/2013/04/Apple-iPhone5-Ad-Main.png
Linzmayer, O.W. (2006, March 30). 30 Pivotal Moments in Apple’s History. Retrieved from http://www.macworld.com/article/1050112/30moments.html?page=2
Linzmayer, O.W. (2006, March 30). 30 Pivotal Moments in Apple’s History. Retrieved from http://www.macworld.com/article/1050112/30moments.html?page=2
Linzmayer, O.W. (2006, March 30). 30 Pivotal Moments in Apple’s History. Retrieved from http://www.macworld.com/article/1050112/30moments.html?page=2
Jurevicius, O. (2013, February 19). SWOT Analysis of Apple. Retrieved from http://www.strategicmanagementinsight.com/swot-analyses/apple-swot-analysis.html
Apple Inc. (2013). Apple. Retrieved from http://www.apple.com/ca/
Apple Inc. (2013). Apple Store. Retrieved from http://store.apple.com/ca
Apple Inc. (2013). Apple. Retrieved from http://www.apple.com/ca/
Apple Inc. (2013). Apple Store. Retrieved from http://store.apple.com/ca
Apple Inc. (2013). Apple. Retrieved from http://www.apple.com/ca/
Apple Inc. (2013). Apple Store. Retrieved from http://store.apple.com/ca
Apple Inc. (2013). Apple. Retrieved from http://www.apple.com/ca/
Apple Inc. (2013). Apple Store. Retrieved from http://store.apple.com/ca
Apple Inc. (2013). Apple. Retrieved from http://www.apple.com/ca/
Apple Inc. (2013). Apple Store. Retrieved from http://store.apple.com/ca
Apple Inc. (2013). Apple. Retrieved from http://www.apple.com/ca/
Apple Inc. (2013). Apple Store. Retrieved from http://store.apple.com/ca
Apple Inc. (2013). Apple. Retrieved from http://www.apple.com/ca/
Apple Inc. (2013). Apple Store. Retrieved from http://store.apple.com/ca
Apple Inc. (2013). Apple. Retrieved from http://www.apple.com/ca/
Apple Inc. (2013). Apple Store. Retrieved from http://store.apple.com/ca
Apple Inc. (2013). Apple. Retrieved from http://www.apple.com/ca/
Apple Inc. (2013). Apple Store. Retrieved from http://store.apple.com/ca
Apple Inc. (2013). Apple. Retrieved from http://www.apple.com/ca/
Apple Inc. (2013). Apple Store. Retrieved from http://store.apple.com/ca
Apple Inc. (2013). Apple. Retrieved from http://www.apple.com/ca/
Apple Inc. (2013). Apple Store. Retrieved from http://store.apple.com/ca
"Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains."
- Steve Jobs
Segall, K. (2013). Insanely Simple: The Obsession that Drives Apple’s Success. United States of America: Penguin Group.
Content
History of Apple:
Linzmayer, O.W. (2006, March 30). 30 Pivotal Moments in Apple’s History. Retrieved from http://www.macworld.com/article/1050112/30moments.html?page=2
 
SWOT Analysis:
Jurevicius, O. (2013, February 19). SWOT Analysis of Apple. Retrieved from http://www.strategicmanagementinsight.com/swot-analyses/apple-swot-analysis.html
 
Apple Products:
Apple Inc. (2013). Apple. Retrieved from http://www.apple.com/ca/
 
Apple Pricing:
Apple Inc. (2013). Apple Store. Retrieved from http://store.apple.com/ca
 
Book:
Segall, K. (2013). Insanely Simple: The Obsession that Drives Apple’s Success. United States of America: Penguin Group.
 
Journal Article 1:
Friedman, L. (2012). Why Apple Events Dominate the Spotlight. Macworld, 29(6), 14-15.

Journal Article 2:
Apple tops brand table as Samsung makes strides. (2013). Financial Managements, 43(3), 9.
Citations
Full transcript