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Transcript of Impact Mapping
Why are we doing what we are doing?
What is the goal we are trying to achieve?
SET SMART GOALS
10.000 new customers by the end of the year
10% increase in revenue by March 2014
Whose behaviour do we want to impact?
Who can help us with that?
Who could possibly stand in
People reading the paper in the plane
Mobile users over 21
AS ideAS employees
How should our actors' behaviour change?
How can they help us achieve our goals?
How can they obstruct us?
No deliverables yet!
Invite more friends
Make purchases easier
Deliverables (activities, features)
tied to business goals
What can we do to support the required
Optimize mobile website
Place banner on a different position
Implement cool new feature xyz
Phase I: Preparation
Step 1: Discover Real Goals
Step 2: Define Good Measurements
Scale: What we'll measure
Meter: How we'll measure
Benchmark: Current situation
Constraint: Minimum acceptable outcome
Target: Desired value
Step 3: Plan Your First Milestone
Phase II: Creating the Map
Step 1: Draw the Map Skeleton
Step 2: Find Alternatives
Step 3: Identify Key Priorities
Step 4: Earn or Learn
What Impact Maps solve