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Challenges of Web/Social Media Promotion

For the Career Focus collaboration meeting.
by

Derek DeVries

on 14 September 2011

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Transcript of Challenges of Web/Social Media Promotion

Challenges of
Social Media
Promotion Internal External $ Time Permission Transparency Reliance on 3rd Parties Lack of Control Research: Finding Communities Legal FERPA / HIPAA Keeping Up / Evolving Preserve Brand
vs.
Engagement Meeting
Needs Buy-in /
Participation Issue:
Resources Faculty/
Staff Leader-
ship 1. Leaders
2. IT
3. Academics
4. Content
Experts Many Interests ...of Faculty / Staff ...of Students Better to
beg forgiveness
than ask
permission 1. Development
2. Training
3. Utilizing Preserve Brand
vs.
Engagement Intellectual
Property Academic
Freedom FTC
Full transcript