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A different look

Presentation @ National Directors Meeting of the EMAS-region of the International Award for Young People (Duke of Edingborough). Breda, April 16 2010 - Ludo Keizer (Trigger Boys)
by

Ludo Keizer

on 21 April 2010

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Transcript of A different look

A different look “It is not the strongest of the species that survives, nor the most intelligent that survives.
It is the one that is the most adaptable to change.” - Charles Darwin step 1: 09.00 - 09.30 = welcome & introduction

step 2: 09.30 - 10.00 = analysis & insight

step 3: 10.00 - 11.00 = inventory & reflection

11.00 - 11.15 = break & energizer

step 4: 11.15 - 12.00 = goals & triggers

step 5: 12.00 - 12.30 = share & transfer Ludo Keizer sexe
race
colour
etnical background
(sub)culture
social-economical background
religion
handicap
age
sexual preference
political or other thoughts
... Assignment 1: Who do you reach now? Program: cross-segmentation - globalisation information overkill Step 1 Step 2 Step 3 Step 4 Step 5 A different look: on society
on life
on people
on business
on communication Assignment 2: What's still to gain for you? Assignment 3: What's your plan of attack? from interest to insight - digitalisation - individualization - urbanization State of mind
Domain Ratio vs Emotion Triggers fear
craving
reward
revultion & pain Common Ground
=
Shared Values Tips Tools Word of mouth/mouse Talk to ... (push)
or
Talk with ... (pull)? neighbouring countries
parties (schools, sport, etc.)
persons (influencers) welcome & introduction analysis & insight inventory & reflection goals & triggers share & transfer Top 3 To-Do: 1. ...
2. ...
3. ... Keep it real! Take a Break! Walk in the shoes of ...: Imagine the person you really don't understand.
Think of what the two of you have in common? Thank you!
Full transcript