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# The Elements and Principles of Design

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## Christina Salinas

on 9 September 2014

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#### Transcript of The Elements and Principles of Design

The Elements and Principles of Design
Line
A point moving in space. Begins at one point and ends at another. There is lots of variety like, thick, thin, straight or curved lines (just to name a few). Line constantly, changes in each frame of a film.

Balance
Refers to the ways in which the elements (lines, shapes, colors, textures, etc.) in a film are arranged.

Film gives it a new twist!
Every frame in film is different and in constant flux, thus one film may include all the E & P of Design!
Symmetrical Balance
The film is visually equal throughout the film. What you have on one side of the frame you have on the other.
Asymmetrical Balance
The film is visually unequal throughout the film. What you have on one side of the frames is different then the other side.
Often in film you see circles spiraling from the middle or like bike wheel spokes, lines extending out from a central point.
Line and Balance video example
Shape
Created when a line meets itself. (organic, which is free form or geometric, which are exact shapes such as circles or squares)

Shapes are 2D, flat and
DO NOT have any volume,
like graffiti or wallpaper. Shapes are often seen on the walls in music videos.
Unity
Occurs when all of the elements of a piece combine to make a balanced, harmonious,
complete whole. This can be done with similar colors or
calm music or sounds.
Shape and Unity Video example
Form

Similar to Shapes, but they are 3D, have volume, and are something you can walk around or hold in your hand. Your physical body is form.

Examples are a rock or a chair. Forms are often seen as the structure surrounding your models or something they stand on
or use as a prop.
Variety
All the diverse art elements and principals found in a the film (light, dark, big, small, colors, etc) .In film, this would be busy backgrounds or ever changing scenes in new locations.

Form and Variety Video example
Value
The quality between light and dark. There is a scale and the lightest areas often highlight and bring out details and the darkest areas add drama and mystery. Value is clearly seen in classic B&W movies or movies with dramatic lighting.

Rhythm
Created by organized repetition, alteration or progression of the art elements like color, value, shape or line. Does not have to be the same shape, size or be consistent. The rhythm in film constanct changes with each new frame.

Movement
Is the path the viewer’s eye takes through the film, often to a focal area. It can be directed along lines, edges, shapes and color. In video, it is actual movement and constantly changes from frame to frame.
Value, Movement & Rhythm
video example
Color
Has hue (type of color),
saturation (intensity), and
value (light to dark range).

Color changes constantly in film
as the frames progress.

Emphasis
Occurs any time an element of a piece is given dominance by the film artist. In other words, the artist makes part of the work stand out, in order to draw the viewer's eye there first. Also, know
as the focal point.
Color and Emphasis Video Example
Space
The arrangement of objects in a film (buildings fading into the distance), which indicates the 3D depth of objects. Positive( the physical object) & Negative Space (the air around the object). Over lapping objects that vary in size.

Proportion
Relationship between the
sizes of objects or
components in a film. Example,
I shoe will look bigger then a
body if it is filmed closer
to the camera lens then the body.
Space and Proportion video examples
Texture
Appeals to the sense of touch and in film the texture is implied, not actual, but you can physically describe how an object might feel if you could touch it. Thus, it is important to describe its physical
qualities.
Pattern
Achieved by the consistent repetition of any of the
elements of art.
This could be wallpaper in the background in a film or
square shapes repeating
themselves in a music video.
Texture and Pattern in video examples
Now it is time for you to make your own power point on the
E & P of design!

You will use Prezi and insert video clips.
Full transcript