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You're Not that STUPID

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Colleen Sparrow

on 30 April 2010

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Transcript of You're Not that STUPID

You're Not That STUPID
Chenelle Morton and Colleen Sparrow Initial Challenges All Women's College Identifying with our target audience We overcame our
challenges by... Conducting
focus groups Conducting Surveys What we learned from
our research… Humor Shock value has no value Our BIG idea... Objectives Behaviorally Attitudinally How we brought our
plan to life...
Television Print Ads Social Media Television Print Ads Appealing to the entire adience What media to use Facebook
Social Media Past Heineken Campaigns Know the Signs Give Yourself a Good Name Why we KNOW our
campaign will work Y u're Not That
Full transcript